Associate Industry Marketing Manager – Education Industry

Overview

At Esri, our Industry Marketing Managers use their creativity, marketing expertise, and organizational skills to execute marketing campaigns. We invite you to combine your experience in marketing with your passion for learning and solving problems. You will collaborate with key business stakeholders to effectively communicate the value of ArcGIS in creating a positive future for people and the planet. We’re looking for individuals to execute marketing campaigns for the education industry across the country and around the world.

Responsibilities

• Assist industry managers and specialists with marketing efforts related to products and services within the Education industry
• Coordinate creation of new marketing collateral including industry-related brochures, e-mails, newsletters, and event fulfillment packages
• Coordinate content creation and engagement with Esri through social media
• Coordinate creation of advertisements for industry communication and GIS publications
• Identify, recruit, and follow up with customers and partners to write articles for Esri publications
• Update industry sections of Esri websites, both externally and internally
• Work with Events Team to coordinate participation at trade shows, conferences, user groups, and other meetings including promotion, packaging, shipping, and staff travel plans
• Execute and track promotional activities including print; web; social media; and events (such as trade shows, seminars) as required

Requirements

• 1+ year of GIS marketing or industry marketing, within the education or related industries
• Excellent written and verbal communication and interpersonal skills
• Experience with marketing automation, digital marketing campaigns, social media, and web technologies
• Ability to work on multiple tasks simultaneously and adapt to changing priorities
• Ability and willingness to travel
• Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.
• Bachelor’s degree in marketing, communications, GIS, geography, other earth sciences, or related field

Recommended Qualifications

• Strong analytical and problem-solving skills
• Familiarity with Adobe Analytics, Adobe Sites, Adobe Social
• Knowledge of Salesforce and Workfront

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