This role will support the social and digital creative strategy across organic and paid social campaigns – including but not limited to LTO promotions, Offers, Influencers, Merch, and Brand Partnerships for the brand. This position supports the IMC/Social Team, the Social Creative Agency and Influencer Agency, to ensure all assets are delivered on strategy and on time. It will be responsible for managing the paid creative strategy and paid influencer strategies, all paid social creative review processes cross‑functionally, developing briefs for agencies, overseeing social production shoots for paid campaigns, and developing social content as needed. Strong project management skills are required to keep deadlines and ensure creative reviews happen with all necessary parties. This person will collaborate with many marketing team members to ensure social creative aligns with other department expectations and deliver strategic solutions to drive brand relevance online.ResponsibilitiesSocial & Digital Content Management: Manage the creative development and evolution of all paid social assets to support the promotional calendar for all social platforms including Facebook, Instagram, Snapchat, TikTok, Pinterest, and Twitter. Manage creative review process of all paid social assets cross‑functionally, as needed.Manage social activations with brand partnerships. Responsible for developing collaborative social executions that support BWW's social/business goals.Responsible for keeping up with platform creative optimizations to continue evolving paid social creative.Develop briefs as needed for Social, Creative, and Influencer agencies for brand activations.Education and Experience Qualifications4‑year degree1–3+ years marketing experience specifically in social creativePreferredExperience with Hootsuite, Meltwater, Sprinklr or similar social media management tools.Understanding of social media metrics and ability to analyze performance.Required Knowledge, Skills, or AbilitiesFluent in top social platform capabilities – Facebook, Instagram, TikTok, Twitter, SnapchatStrong relationship management skillsTeam player; collaborative, trustworthyExcellent oral and written communication skillsStrong creative skills that allow for reviewing creative and providing insightful feedback to the creative teamAbility to set goals, determine priorities, plan, organize, and follow through on assigned responsibilitiesExcellent project management skillsAbility to make recommendations and decisions in a timely mannerAbility to work independently and as a member of a teamAbility to work effectively in a fast‑paced, ever‑changing environmentTime management skills#J-18808-Ljbffr