Associate Manager, Data & Analytics

At Avocados From Mexico, we nurture hearts to live life deliciously. We are curious-minded and have a relentless passion for disruption that delivers results. Our efforts drive consumer awareness, recognition and preference of the Avocados From Mexico® brand vs other avocado brands for the ultimate goal of increasing overall value for the brand as well as driving consumption.

The Associate Manager of Marketing Data & Analytics leverages data processing, analytics tools, and business strategy to drive informed decision-making for the Marketing organization. This role partners closely with cross-functional data and marketing teams to extract, analyze, and interpret data; develop clear, actionable reports; and translate insights into measurable business impact.

Key responsibilities include monitoring and evaluating key performance indicators (KPIs) to assess the effectiveness of marketing initiatives, leading audience development, segmentation, and supporting optimization efforts across channels. The Associate Manager also oversees the marketing department’s budget management and financial invoicing processes, ensuring accuracy and efficiency.

·       Performance Tracking & Analytics

•            Track the progress and status of goals across all units within the marketing department and ensure implementation of optimization measures.

•            Manage and control the marketing department’s reporting, including ongoing Media and Analytics reporting.

•            Interpret and present results and learnings from website analytics performance and work with agency partners to define actionable optimization items.

•            Stay up to date on current and emerging Data & Analytics trends, best practices, and technologies.

•            Seek ways to improve Data & Analytics processes and deliverables on a continual basis.

•            Ensure data accuracy and consistency across all reporting sources through routine audits and validation processes.

·       Digital Targeting, Tagging & Audience Strategy

•            Orchestrate campaign tagging and media targeting across all digital campaigns and programs within the Marketing Calendar.

•            Provide continual strategies and solutions for audience segmentation.

•            Work with multiple agency partners and client stakeholders to assist in execution and analytics reporting.

•            Maintain and evolve tagging standards to ensure proper tracking across all digital properties.

•            Support the development of audience‑based testing frameworks to improve segmentation effectiveness.

·       Project & Cross‑Functional Management

•            Manage several projects simultaneously and collaborate across departments to launch and maintain Data & Analytics KPIs for marketing campaigns and programs.

•            Organize materials for meetings with top management and prepare and distribute minutes and reports.

•            Support the planning and development of department decks for all‑hands meetings.

·       Budget & Financial Management

•            Assist with the department’s budget, including PO development, estimates management, ongoing expense tracking, budget‑versus‑actual updates, and reconciliation with multiple agency partners.

•            Partner with finance to support monthly forecasting and budget reconciliation.

•            Ensure timely processing of invoices and financial documentation in collaboration with agency partners.

·     Extremely skilled with numbers.

·     Strong verbal, written, and listening communication skills.

·     Exceptional project and budget management skills.

·     Extremely organized and detail‑oriented.

·     Resourceful, quick learner with a strong thirst for knowledge.

·     Manages multiple projects and timelines with urgency and follow‑through.

·     Analytics experience with platforms associated with business models.

·     Highly proficient in PowerPoint with the ability to visualize data and tell a story with actionable insights.

·     In‑depth understanding of web and online communication strategies and the latest technologies.

·     Ability to take on ad-hoc projects as assigned.

·     Bilingual preferred but not required.

·     Bachelor’s degree required.

·     Minimum 2-3years of experience in Digital Marketing/Analytics experience required.

·     Experience with analytics tools such as Google Analytics and Adobe Analytics.

·     Experience working with tag management systems (e.g., Google Tag Manager).

·     Advanced Excel experience.