Role SummaryThe Associate Manager, Marketing role will support local marketing efforts for Applebee's, IHOP, and Dual Brand company‑operated restaurants. This role is responsible for executing brand‑aligned, community‑focused marketing strategies that drive traffic, increase sales, and enhance guest engagement at the store level. The ideal candidate is a creative, data‑driven marketer with strong project management and communication skills and a passion for hospitality.Key ResponsibilitiesDevelop and implement local marketing strategies and plans in line with the company's overall marketing goalsBuild strong collaborative relationships with company operators, marketing peers and other cross‑functional teamsPartner with Operations to identify sales‑driving opportunities and implement targeted campaignsCoordinate grand openings with promotional support and community outreachBuild relationships with local organizations, schools, and nonprofits to drive brand awareness and goodwillOrganize and support in‑store events, fundraisers, and sponsorshipsCollaborate with the Brand and agency partners to manage tracking and performance of local digital media channels including local outdoor and direct mailSupport national promotions with localized execution plansEnsure timely delivery of marketing materials and compliance with brand standardsTrack campaign performance and provide actionable insights to improve future effortsMaintain a calendar of marketing activities and report on ROITarget Salary $65k-$75k depending on experienceExperience and QualificationsBachelor's degree in marketing, communications or equivalent professional experienceMinimum 5-7 years' experience in field or corporate marketing within the restaurant industryProficiency in Microsoft office applications, including MS Excel, Outlook, Word, and PowerPointAbility to multi‑task in a fast‑paced environmentStrong analytic and research skillsStrong understanding of local marketing tactics and community engagementStrong written and oral communication skillsExcellent project management skillsAbility to travel to store locations as neededEqual Employment Opportunity StatementDine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.For information on how we collect and use your personal information, please visit our Applicant & Employee Privacy Notice.#J-18808-Ljbffr