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Associate Manager, Marketing Engagement

Best Buy

Minneapolis, Minnesota

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JOB DETAILS
SKILLS
Analysis Skills, Artificial Intelligence (AI), Artificial Intelligence (AI) Programming Languages, Category Management, Community Programs, Competitive Analysis/Strategy, Concrete, Content Management, Cross-Functional, Customer Relationship Management (CRM), Detail Oriented, Ecosystems, Editorials, Engagement Marketing, Establish Priorities, Games Programming, Gaming, Industry/Trade Analysis, Leadership, Modeling Languages, Online Marketing, Organizational Skills, Performance Metrics, Performance Tuning/Optimization, Project/Program Coordination, Purchasing/Procurement, Quality Management, Retail, Social Media, Time Management, Trend Analysis, Work From Home
LOCATION
Minneapolis, Minnesota
POSTED
7 days ago

As the Associate Manager of Marketing Engagement for the Gaming Community, you will play a critical role in building and sustaining the authentic, always‑on gaming community at Best Buy. This role focuses on the day‑to‑day execution, operational leadership, and cultural fluency required to ensure the community program delivers long‑term value, relevance, and credibility. Partnering closely with the Senior Manager of Marketing Engagement, you will help translate strategic vision into real‑time, industry‑informed actions that resonate with gamers.

In this role, you bring deep knowledge and passion of the gaming industry across games, hardware, collectibles, trading cards, and adjacent categories, combined with strong execution and cross‑functional leadership skills. You are AI‑forward - actively leveraging AI tools to accelerate workflows, uncover insights, and drive more effective community engagement, with clear examples of impact in your work. You are comfortable making quick, informed decisions based on trends, community sentiment, and cultural moments, and you excel at coordinating complex workstreams across teams. You ensure programs are executed accurately, efficiently, and with the authenticity required to engage the gaming audience.

This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in Richfield, Minnesota. You can work virtually from home or another non‑Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.

What you'll do
  • Own day-to-day execution of the Gaming Community program, ensuring all workstreams, deliverables, enhancements, and innovations are executed on time, with high quality, and translated into actionable plans and timelines.
  • Manage the gaming content editorial calendar, providing clear prioritization and direction while monitoring industry trends, community sentiment, and cultural moments to inform real-time content and engagement opportunities.
  • Partner cross-functionally across Digital Marketing, DAT, CRM, Category Management, Media, Creative, Brand, Membership, BBY Ads, and external partners to align strategies, messaging, and execution across channels.
  • Leverage data, insights, competitive analysis, and community feedback to track KPIs, optimize performance, inform long-term strategy, and deliver reporting and recommendations to leadership.
  • Participate in industry and in-store events while fostering authentic community engagement, gathering feedback, and identifying opportunities to strengthen the gamer experience.
  • Own the identification and activation of Best Buy and partner assets (e.g., Membership, App, Retail, Media), manage external agencies and partners, and continuously assess new capabilities, partnerships, and opportunities to deliver culturally relevant, high-impact experiences for gamers.

Basic qualifications
  • 3+ years of demonstrated deep understanding for the gaming industry and culture, including major platforms (console, PC, mobile), publishers, franchises, release cycles, hardware ecosystems, and the role of creators and communities.
  • Proven ability to stay current on gaming trends, player sentiment, and cultural moments (e.g., new game launches, platform shifts, franchise milestones, industry events, and community conversations) and translate those insights into timely recommendations or content decisions.
  • Familiarity with adjacent gaming categories such as gaming accessories, collectibles and trading cards, and how these intersect with gamer interests and purchasing behavior.
  • 1+ years of demonstrated comfort and hands‑on experience using AI tools (e.g., generative AI, large language models, AI‑enabled analytics, or social/trend listening platforms) in day‑to‑day work, with the ability to share concrete examples of how AI has improved speed, quality, or insight in past roles.
  • 3+ years experience leveraging social media platforms for trend analysis, influencer identification, and audience insights, along with partnering with internal teams and agencies to execute content and real-time engagement
  • 1+ years of demonstrated experience in project or program coordination across multiple teams.
  • Strong analytical skills, with 3+ years of interpreting data and applying insights to recommendations, especially in a fast-paced environment with a test and learn mindset.
  • Strong organizational skills with attention to detail and operational excellence.

About the Company

B

Best Buy

Energetic teams. Fun atmosphere. Exciting opportunities.

That’s what you’ll find at Best Buy. Care to join us?

You can feel the energy here. And we’re not talking about the hum of electronics (there’s that, too). We’re talking about people.

Best Buy employees are friendly, enthusiastic and willing to help you succeed. Sure, we’re a big company — the world’s largest consumer electronics retailer — but that doesn’t stop us from having fun while doing what we love: bringing technology into people’s lives in meaningful ways.

When you join our team, we consider you part of our Best Buy family. And what you do here every day will support our goal to make people’s lives better, easier and more enjoyable through the great products we sell.

So if you’d like using your talents to help improve people’s lives, bring it! We’d love to have your energy here.

COMPANY SIZE
10,000 employees or more
INDUSTRY
Retail
FOUNDED
1966
WEBSITE
http://www.bestbuy-jobs.com/

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