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Associate Manager, National Media

Newell Brands

Atlanta, GA

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JOB DETAILS
SALARY
$102,600–$128,300 Per Year
SKILLS
Advertising, Asset Management, Brand Management, Budgeting, Business Growth, Business Support, Campaigns, Consumer Branding, Consumer Packaged Goods, Customer Relations, Data Analysis, Delivery Management, Detail Oriented, Follow Through, Industry/Trade Analysis, Leadership, Marketing, Marketing Objectives, Marketing Strategy, Marketing/Promotional Messaging, Media Buying and Planning, Media Campaigns, Multiplatform/Cross-Platform, Multitasking, Online Marketing, Organizational Development/Management, Performance Analysis, Performance Management, Performance Metrics, Problem Solving Skills, Process Improvement, Profit & Loss, Retail, Sales Prospecting, Search Engine Marketing (SEM), Social Media, Team Player, Testing, Time Management, eCommerce (B2X) Marketing
LOCATION
Atlanta, GA
POSTED
1 day ago
Job ID: 14750

Alternate Locations: United States-Georgia-Atlanta; United States-New Jersey-Hoboken

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact-supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Job Overview:

As an Associate Marketing Manager on the National Media team, you will support the strategy, execution, and measurement of national campaigns for Newell's Home and Baby brands. Working closely with Retail Marketing, Influencer Marketing, Brand Management, Social Engagement, and creative teams, you will contribute to advancing our paid media strategy by identifying new advertising opportunities and engaging with our target audiences to support business growth and profitability.

Primary Responsibilities:
  • Support Marketing Manager in creating and executing paid marketing strategies across platforms like social media, search, CTV, and programmatic
  • Assist in managing A&P budgets by understanding how digital investments impact the business
  • Regularly update and track performance reports, monitoring KPI performance for national and DTC campaigns to help maximize results
  • Perform data analysis to assist in optimizing and scaling national media and DTC campaigns
  • Help with budget pacing to ensure accuracy and identify opportunities for increased performance
  • Contribute data-driven insights and results to stakeholders, aligning with overall marketing and business objectives
  • Assist in testing and learning to identify the best performing audiences, creative, promotions, and messaging across different seasons and product categories
  • Keep up to date with industry trends and changes in CTV, Paid Search, and Paid Social, including new features and platform updates
  • Serve as a key point of coordination between internal stakeholders and external agency partners, supporting campaign execution by managing timelines, deliverables, feedback loops, approvals, and launch readiness.
  • Manage asset trafficking and campaign input collection across a variety of stakeholders ensuring all deliverables and approvals are accurate, complete, and delivered on schedule.
  • Support efforts to improve organizational processes, reporting templates, data analysis, and media planning
Requirements:
  • BS/BA or University degree in a related field
  • 2-4+ years of digital marketing and/or Ecommerce work experience
  • Strong data and analytical background
  • Experience supporting paid media campaigns across Paid Social, SEM, Programmatic Display, and/or CTV
  • Comfortable working independently with direction, while bringing forward questions, ideas, or solutions when challenges come up.
  • Ability to work effectively and collaboratively across multiple lines of business, influential amongst peers to drive change
  • Detail-oriented and operationally focused to drive efficiency
  • Demonstrated maturity, problem solving skills, and constructive approach to challenges
  • Takes initiative & brings impeccable follow-up skills
  • Demonstrated ability to manage multiple initiatives and projects simultaneously
  • Experience working in a media agency, consumer packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred


The New Jersey base pay range for this position is from $102,600 to $128,300. Salary will be based on prior experience related to the skills required for this position.

#LI-KG1

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Date Posted: Jun 16, 2026

About the Company

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Newell Brands

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