Associate Manager, Shopper Marketing

Who We Are:

• Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States.
• Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.
• In 2025, for the 4th year in a row, Coke Florida was named as a US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.

What We Offer:

Eligible full time Coke Florida Associates can participate in our Total Rewards Program which includes:

• Total Wellness Programs including health, dental and vision plans
• 401K program with healthy company match
• Supplemental Life Insurance
• Three weeks of vacation pay, and 10 company paid holidays*
• Tuition reimbursement
• Employee Assistance Programs (EAP)
• Competitive compensation

Coke Florida is searching for an Associate Manager, Shopper Marketing to work out of our Tampa HQ area office, working Monday - Friday with occasional nights and weekends.

What youll do:

Coca-Cola Beverages Florida is looking for an innovative, collaborative, and strategic professional to join our Tampa team as an Associate Marketing Manager. This role supports the execution of shopper marketing programs that drive product visibility, sales, and brand loyalty in a fast-paced consumer market.

The Associate Marketing Manager will lead cross-functional teams, partner with retailers, and support sales and brand initiatives across multiple channels. This role blends creativity and project management, with responsibilities ranging from shopper marketing plans to event execution and digital media support.

Roles and Responsibilities:

• Lead cross-functional collaboration with Sales, Product Lifecycle, Accounting, and Creative teams to align on brand priorities and drive integrated execution.
• Develop and execute shopper marketing strategies with key retail partners to enhance product positioning, visibility, and in-store performance.
• Own and ensure consistency of brand messaging across all consumer touchpoints and channels.
• Oversee field marketing requests for signage, merchandising materials, and promotional assets, ensuring timely delivery and brand compliance.
• Create and deliver compelling sales tools, presentations, and post-activation recaps to support business objectives and stakeholder communication.
• Plan and manage experiential marketing initiatives, including sampling programs, retail activations, and local market events.
• Manage marketing fund allocations, ensuring adherence to contractual agreements, financial controls, and budget targets.
• Lead vendor sourcing and relationship management for branded merchandise and promotional materials, optimizing cost and quality.
• Oversee budget tracking, invoicing processes, and project financials to ensure accuracy and accountability.
• Drive project execution by partnering with cross-functional teams, ensuring deadlines are met and deliverables align with strategic objectives.

Education and Skills Required

• Bachelor's degree in marketing, Business, or a related field.
• 3-5 years of progressive experience in marketing, shopper marketing, or brand management, preferably within CPG or retail environments.
• Demonstrated ability to lead cross-functional initiatives and manage multiple stakeholders in a fast-paced environment.
• Strong analytical and financial acumen, with experience managing budgets, forecasting spend, and evaluating program performance.
• Proven experience developing and executing integrated marketing programs, including retail activations and experiential initiatives.
• Excellent communication and presentation skills, with the ability to influence internal teams and external partners.
• Collaborative mindset with proven success working within cross-functional teams.
• 10-20% intra-state travel with possible overnights throughout the year

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed.

Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship.

Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.