Associate Marketing Data Analyst

The Associate Marketing Data Analyst independently delivers marketing reporting, analysis, and performance insights that support customer growth, campaign optimization, and business decision-making. This role partners with Enterprise Analytics, Marketing Growth Segment teams, Performance Marketing, Digital Experience, Product Marketing, and Strategic Operations to measure results,identifyopportunities, and improve marketing effectiveness through data-driven recommendations.

Position Purpose

• Deliveraccurate, actionable reporting and analysis across acquisition, engagement, retention, reactivation, and digital experiences.

• Translate marketing and customer data into insights that drive optimization and business decisions.

• Support performance measurement, audience analysis, campaign effectiveness, and customer intelligence initiatives.

• Maintain governed reporting, KPI definitions, and analytical best practices across the marketing organization.

Key Responsibilities

• Own recurring dashboards, scorecards, and performance reporting across marketing channels and customer lifecycle programs.

• Analyze campaign, audience, segment, and customer performance toidentifytrends, opportunities, risks, and optimization recommendations.

• Monitor and interpret key marketing KPIs, including engagement, conversion, attributed revenue, activation, retention, reactivation, and platform adoption metrics.

• Conduct audience, cohort, and segment analyses to evaluate performance and guide targeting strategies.

• Perform data validation and quality assurance to ensure reporting accuracy and consistency.

• Partner with cross-functional stakeholders to define reporting requirements, success metrics, and measurement approaches.

• Communicate findings and recommendations through clear dashboards, presentations, and executive-ready summaries.

• Maintain documentation for metrics, reporting logic, and governance standards.

• Support testing, experimentation, and ad hoc analysis initiatives.

Key Outputs

• Marketing performance dashboards and scorecards.

• Campaign and lifecycle performance analyses.

• Audience and customer segment insights.

• Executive-ready performance summaries and recommendations.

• KPI definitions, reporting documentation, and governance artifacts.

Required Qualifications

• Bachelor's degree in Analytics, Business, Marketing, Statistics, Data Science, Information Systems, or relatedfield.

• 0-2 years of experience in marketing analytics, business intelligence, reporting, or data analysis.

• Strong analytical and problem-solving skills.

• Advanced Excelproficiencyand experience with BI tools such as Power BI or Tableau.

• Ability to synthesize data into actionable business insights.

• Strong communicationand stakeholder management skills.

• Experience working with large datasets and multiple data sources.

Preferred Qualifications

• SQLproficiency.

• Experience with CRM, marketing automation, web analytics, CDP, or digital advertising platforms.

• Understanding ofcustomer lifecycle, funnel analysis, attribution, experimentation, and performance marketing measurement.

• Experience supporting executive reporting and business reviews.

Success in the Role

• Provides trusted reporting and analysis used to guide marketing decisions.

• Identifiesmeaningful trends, risks, and growth opportunities.

• Deliversaccurate,timely, and governed performancemeasurement.

• Influences optimization decisions through data-backed recommendations.

• Builds credibility as a subject matter resource for marketing performance insights.