Associate Marketing Director

Position Summary: The Associate Marketing Director supports the Marketing Director in leading the content function for brands and specialty programs. This role bridges strategy and execution, overseeing day-to-day content operations while ensuring high-quality, brand-aligned deliverables across all marketing channels.

This position partners closely with Digital Marketing, Program Management, and Marketing Automation teams and serves as the primary operational lead for the content team—driving workflow efficiency, maintaining editorial standards, and executing content strategies that support broader marketing objectives.

Supervisory Responsibilities: Directly supervises members of the content team, including responsibility for hiring, onboarding, training, and performance management. Establishes clear performance expectations and provides ongoing coaching, feedback, and development to support both individual growth and team effectiveness. Conducts regular performance evaluations and partners with the Marketing Director on decisions related to compensation, promotions, and corrective actions. Oversees workload distribution to ensure appropriate resource allocation and alignment with business priorities. Fosters a collaborative, accountable, and high-performing team environment aligned with company values, while identifying skill gaps and implementing training or process improvements as needed. Fulfills supervisory responsibilities in accordance with the organization’s policies and applicable laws.

Essential Tasks:

Team Leadership & Operations

• • Manage day-to-day workflow, priorities, and deadlines of the content team to ensure consistent, high-quality
  • Assign and oversee content projects across team members, providing clear direction, feedback, and editorial guidance.
  • Monitor team capacity and proactively address resource needs or workflow bottlenecks.
  • Support onboarding, training, and ongoing development of content team members.
  • Provide final review and approval for day-to-day content deliverables, escalating strategic decisions as needed.

Content Strategy & Quality

• • Maintain and enforce editorial standards, brand voice, and content quality across all channels.
  • Oversee editorial calendars and content schedules, ensuring alignment with campaign timelines and business priorities.
  • Contribute to the development and evolution of content strategy, including messaging frameworks, audience targeting, and channel optimization.
  • Monitor and analyze content across formats, using data-driven insights to refine strategy and improve outcomes.
  • Write, edit, and optimize content across formats, including websites, landing pages, blogs, email campaigns, digital ads, print collateral, and partner materials.

Cross-Functional Collaboration

• • Serve as the liaison between the content team and internal stakeholders, including Digital Marketing, Marketing Automation, and Program Management.
  • Partner with subject matter experts, designers, and program teams to ensure content accuracy and alignment with products and value propositions.
  • Ensure content deliverables support integrated campaign execution and delivered on time and to specification.
  • Represent the content function in cross-departmental meetings, provide updates on priorities, timelines, and team capacity.

Core Competencies:

• Ability to Analyze and Solve Problems: Skill in recognizing challenges, exploring options, and implementing effective solutions in a timely manner
• Attention to Detail: A strong focus on completing tasks and projects accurately and thoroughly
• Communication Skills: Capable of expressing ideas clearly in both verbal and written forms and engaging with various audiences
• Timely Task Completion: Ability to finish tasks and projects efficiently, managing resources and priorities effectively
• Team Collaboration: Willingness to work together with others, promoting teamwork and supporting shared goals
• Client Focus: Dedication to understanding and addressing the needs of clients and stakeholders to ensure their satisfaction
• Dependability: Acknowledgment of the importance of being present and punctual.
• Creative Thinking: Openness to suggesting new ideas and methods to improve processes and outcome
• Organizational Skills: Capability to prioritize tasks and manage multiple projects simultaneously
• Adaptability: Willingness to adjust to changing situations and priorities, showing resilience in a dynamic work environment

Experience and Education:

• 5–8 years of experience in content marketing, marketing communications, or a related field, with at least 2 years in a supervisory or team lead role.
• Demonstrated experience managing or mentoring a content team, including workload distribution, feedback, and professional development.
• Strong writing and editorial skills, with the ability to review and elevate content across formats and channels.
• Bachelor’s degree in Marketing, Communications, Business, or a related field required, advanced degree preferred.
• Experience in B2B, service-based, or regulated industries preferred; Property & Casualty experience is a plus.
• Proven ability to manage multiple projects and competing priorities while supporting a high-output team.

Licensing and Credentials:

• Property & Casualty license preferred, or willingness to obtain within a designated timeframe with company support.
• Completion of relevant training or coursework as determined by the company upon hire.

Systems:

• Experience with content management systems (CMS), SEO tools, and content analytics platforms.
• Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
• Proficiency with project management and collaboration tools (e.g., Asana, Microsoft Office, Google Workspace, or similar platforms).

Physical Requirements:

• Ability to lift twenty-five pounds.
• Frequent use of vision to read documents and computer screens.
• Frequent use of hearing and speech to communicate by phone and in person.
• Repetitive hand movements, including typing and writing.
• Ability to sit, stand, walk, bend, reach, and stretch as needed.
• Occasional travel may be required for client meetings or industry events.

Notice to Recruiters and Staffing Agencies: To protect the interests of all parties, Higginbotham Insurance Agency, Inc., and our partners, will not accept unsolicited potential placements from any source other than directly from the candidate or a vendor partner under MSA with Higginbotham. Please do not contact our team members or send unsolicited potential placements.