Agency:
TBWA
Job Function:
Media
Job Subfunction:
Media Planning and Buying
Job Description:
The Associate Media Director role is both managerial as well as tactical. You are responsible for helping to identify and understand the vision of the Media Director as well as bring it to life, through communicating and overseeing the work of the Planner and Associate Planner. You have a strong background in digital marketing & media and are comfortable working with data, analytics and measurement. You excel at media fundamentals and can educate team members on new processes and tools.
In a quickly evolving media landscape and a client who advocates for new, proactive and creative thinking, the NU structure is set up for collaboration across disciplines: Media, Creative, Analytics, Strategy, Production, Audience Development and Partnerships. A core responsibility will be to ensure the planning team operates seamlessly in the agency structure, alongside the investment, digital, creative, data and measurement teams to facilitate a consistent agency output that is desired by our clients.
We are looking for an Associate Media Director who is vocal in expressing their thoughts and opinions within our team as well as an advocate for our principles to the greater NU organization. The AMD will be expected to own specific projects from start to finish and be a direct liaison to clients.
Position Summary:
Successful selling through of media strategies, plans and partnerships to clients
Clear ownership of campaigns and programs from beginning to end – seamlessly executed
Be data driven: the ability to provide persuasive perspective informed by data
Be a critical thinker: identify insights and defend strategic thinking with data
A collaborative mindset: Nissan United’s principal is about the converging of specialist agencies into one full-service agency that solves Nissan’s business challenges. Success in this agency requires an openness to new thinking, new ways of working and partnering with other disciplines in a collaborative way.
Stay up to date on the automotive industry and have knowledge of Nissan's current initiatives
Qualifications:
5+ years of media planning experience within an advertising agency or media environment, with expertise across digital, traditional, and integrated media channels
Strong strategic planning capabilities, including development of audience-driven, full-funnel media strategies aligned with client business objectives
Proven ability to lead annual planning, budget allocation, forecasting, and media investment recommendations across multiple clients and campaigns
Deep understanding of cross-channel media planning, including Linear TV, CTV/OTT, Video, Social, Search, Programmatic, Audio, and Emerging Media
Strong analytical skills with the ability to translate audience, research, and performance data into actionable strategic recommendations
Experience utilizing media research and planning tools such as Nielsen, GWI, Comscore, Pathmatics, Simmons, MRI, or similar platforms
Demonstrated success managing senior-level client relationships, presenting recommendations, and influencing business decisions.
Proven leadership experience with the ability to mentor and develop planning teams while fostering cross-functional collaboration
Excellent communication, presentation, and storytelling skills with the ability to simplify complex data and strategic concepts.
Location:
Given the nature of our Media team and the client assigned to this role, we are only considering candidates that currently live in or wish to relocate to New York City, in the near future (first 60 days of employment).
The annual salary range for this role is $80,000 - $115,000 and may vary depending on the candidate’s geographic location and experience. Other compensation includes relocation costs, if applicable.
Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don’t let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.
New York: $80,000 - $115,000
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
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