Associate PR Director

Associate Public Relations Director

Are you a talented and driven Associate Public Relations Director seeking an exciting opportunity to make an impact? Our client is looking for a passionate professional like you to join their team. As an Associate Public Relations Director, you will play a pivotal role in expanding their integrated communications programs and driving business growth through engaging storytelling and media relations. If you are a proactive problem solver with excellent organizational skills and a clear communicator, this position offers the perfect platform for you to shine in a fast-paced environment. This position can be located anywhere in North Carolina or South Carolina. You will travel to client sites and office locations in Charleston and/or Charlotte areas on occasion.

Responsibilities

• Collaborate closely with our client's leadership team to develop innovative PR strategies for various accounts.
• Manage client relationships, working closely with internal teams and departments to achieve ongoing success.
• Build and maintain positive relationships with local, regional, and national media outlets to generate positive exposure for our client's business.
• Lead the pitching process, identifying and developing leads for favorable media coverage.
• Develop comprehensive PR plans that align with the client's overall integrated approach, including crisis communications management and escalation policies.
• Enhance the client's industry profile and expand their network by connecting with potential clients.
• Introduce fresh ideas for client initiatives, such as identifying newsworthy events, organizing impactful special events, and implementing influential influencer or content creator programs.
• Develop and manage a robust media database for targeted news release distribution.
• Become a reliable source of information for the media on topics relevant to our client and maintain a strong presence in local communities through professional and civic organizations.
• Work collaboratively with the social media and influencer teams to align content communication planning and execution.
• Provide regular, insightful reports on established KPIs, offering key insights and highlighting potential risks or trends that may impact the client's brand efforts.
• Maintain a positive and proactive attitude towards your responsibilities and contribute ideas to improve team performance.
• Adhere to team policies and procedures, ensuring consistent fulfillment of your role.
• Demonstrate professionalism and courtesy towards clients, colleagues, and guests at all times.
• Review and edit all publicity stories prepared by the agency on behalf of our client.
• Supervise and mentor PR Associates and Managers, supporting the Content Director in facilitating performance reviews.
• Prepare special projects and reports as directed by the position supervisor, President, or CEO.
• Maintain up-to-date proficiency in technology relevant to the daily functions of the public relations department.
• Actively promote Public Relations services to potential new clients, expanding our client's base.
• Work closely with the Content Director and Director of Business Development to identify and pursue new business opportunities.

Requirements

• 8-10 years of public relations experience, preferably in a PR agency.
• Experience managing direct reports and overseeing day-to-day operations.
• Ability to handle multiple industry accounts across various verticals such as B2B, Healthcare, Hospitality, Outdoors (hunting, fishing, boating, golfing, etc.), Retail, Finance, and Energy.
• Proficient in integrating influencers into PR planning and proposals.
• Familiarity with PR reporting tools and media search platforms.
• Proven track record of collaborating with internal and external teams in marketing, communications, product, content, growth, and/or HR.
• Exceptional writing skills to create captivating, authentic content that resonates with the target audience.
• Strong initiative, organizational skills, and ability to manage multiple projects in a fast-paced environment.
• Strategic thinker with excellent problem-solving abilities and meticulous attention to detail.

Benefits

• Healthcare, dental, vision, 401k, unlimited PTO
• Targeted salary - $80-$85k