$52,776–$104,819 Per Year
Analysis Skills, Communication Skills, Competitive Analysis/Strategy, Competitive Research, Conflict Resolution, Corporate Policies, Cross-Functional, Customer Satisfaction, Customer Support/Service, Customer/Client Research, Data Collection, Distribution Operations, Equal Employment Opportunity (EEO), Financial Trend Analysis, Genetics, Healthcare, Inside Sales, Leadership, Market Entry Strategy, Market Research, Marketing, Metrics, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Negotiation Skills, Physical Demands, Presentation/Verbal Skills, Pricing, Product Development, Product Lifecycle, Product Lifecycle Management, Product Management, Product Marketing, Product Pricing, Product Strategy, Product Support, Product/Service Launch, Requirements Management, Sales, Sales Presentation, Support Documentation, Time Management, Trend Analysis, Writing Skills
Resp & Qualifications
PURPOSE:
The Associate Product Manager - Lifecycle is responsible to support the Product Lifecycle team by researching and then providing product analyses and competitive product and pricing trends both internally and externally that impact CareFirst product lines. The Associate Product Manager- Life cycle will work with multiple stakeholders to enhance existing products by coordinating the activities required to bring the product to market and mitigates issues related to the operation, distribution, and supply of products within their assigned portfolio.
ESSENTIAL FUNCTIONS:
- Supports product lifecycle team by collecting quantitative product data and metrics through market and competitive research. Gathers product requirements and aligning them with business goals. Coordinates with stakeholders to achieve the product vision and bring ideas to life.
- Partner with the Product Manager - Lifecycle in the entire product development life cycle - developing and writing user stories to support the product lifecycle team, analyzing competitive product and pricing trends and features, engaging with Marketing to develop product marketing materials, and engaging in the technical product solution or single source of truth to document and supporting existing products. Assists with the development of new product features and works on developing product strategies.
- Assists with go-to market strategy to support launch for new products; facilitates product release with operations, pricing; and sales. Educates internal and external stakeholders; and develops/delivers product presentations.
- Conducts market and competitive product research by gathering feedback from customers and analyzing product landscape. Measures and ensures that revenue and customer satisfaction goals are met by working closely with all areas of the company including pricing, operations, sales, and marketing teams.
QUALIFICATIONS:
Education Level: Bachelor''s Degree in Marketing, Business or related field OR in lieu of a Bachelor''s degree, an additional 4 years of relevant work experience is required in addition to the required work experience.
Preferred Qualifications:
- 1-3 years of progressive experience managing Product Lifecycle and/or Product Management and Development.
Knowledge, Skills and Abilities (KSAs)
- Highly developed analytical skills and must be able to effectively communicate complex marketing and business-related issues to a diverse audience (both written and orally).
- Ability to build productive relationships, be effective in individual and group meetings, be skilled in conflict resolution negotiations, and be able to lead and work effectively on cross-functional teams.
- Aggressive in desire to produce innovative alternatives and be willing to defend suggestions in varied circumstances.
- Proficient in Word, Excel, and PowerPoint.
- Must be able to meet established deadlines and handle multiple customer service demands from internal and external customers, within set expectations for service excellence. Must be able to effectively communicate and provide positive customer service to every internal and external customer, including customers who may be demanding or otherwise challenging.
Salary Range: $52,776 - $104,819
Salary Range Disclaimer
The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate''s work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case''s facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).
Equal Employment Opportunity
CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Federal Disc/Physical Demand
Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.
PHYSICAL DEMANDS:
The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights up to 25 pounds are occasionally lifted.
Sponsorship in US
Must be eligible to work in the U.S. without Sponsorship
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Blue Cross and Blue Shield Association
At the Blue Cross and Blue Shield Association (BCBSA), we provide business strategy, technical support and consulting expertise to 36 Blue Cross and Blue Shield companies across the nation, employing more than 1,000 of the best strategic thinkers in the industry. We are a Brand manager that sets quality control standards for the 36 independent companies that use the Blue Cross and Blue Shield Brands, and we serve as a trade association that represents these Blue companies. It is through our involvement that the Blues companies share a united vision and strategy while also benefiting from the local strength of all member companies.