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Associate Program Marketing Manager

Thompson Hospitality Corporation

Reston, Virginia

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JOB DETAILS
SKILLS
Analysis Skills, Campaigns, Catering Services, Channel Marketing, Competitive Research, Creative Design, Cross-Functional, Customer Relations, Data Analysis, Diversity, Email Marketing, Event Marketing, Facilities Management, Food Services, Gift Management, Industry/Trade Analysis, Insurance, Leadership, Market Analysis, Market Tracking, Market Trend Analysis, Marketing, Marketing Campaign, Mobile Marketing, Online Marketing, Outbound Marketing, Performance Analysis, Performance Metrics, Project/Program Management, Restaurant, Retail, Retail Management, Return on Investment (ROI), Revenue Growth, Short Messaging Service (SMS), Tuition Reimbursement
LOCATION
Reston, Virginia
POSTED
4 days ago
Overview:

The Associate Program Marketing Manager supports the execution of the company's gift card program and other high-impact, revenue-driving initiatives including  catering/private events. The position requires a blend of analytical focus, creativity, and analytics/project management skills to grow multiple revenue streams and expand the group's restaurant footprint.

Responsibilities:

Core Responsibilities

  • Program Management: Execute and manage the corporate gift card and catering/private event programs across multiple restaurant brands.
  • Campaign Strategy: Develop and implement comprehensive multi-channel marketing campaigns to drive guest traffic, boost customer counts, and increase average check sizes for these programs.
  • Email Marketing: Contribute heavily to the company's email and SMS marketing distribution programs to engage and retain target audiences supporting all of the brands.
  • Cross-Functional Collaboration: Collaborate with operations, IT, Private Events team and store management teams to align marketing programs.
  • Market Analysis: Monitor competitor activities, analyze industry market trends, and track performance metrics to measure campaign return on investment and all gift card measures.
  • Local Outreach and Programs: Support local gift card activations and tracking and catering/event marketing programs.
Qualifications:
 
  • Skills: Strong digital marketing capabilities, cross-functional leadership, and data-driven analytical skills combined with creative design abilities.
  • Experience: A growth-minded marketing professional with a background in multi-unit hospitality, restaurant groups, or corporate retail environments. Knowledge of gift card program is a plus.

 

 

  • Health/Dental/Vision
  • Paid Time Off
  • 401(k), matched up to 4%
  • Short and Long Term Disability
  • Tuition Reimbursement
  • Employee Referral Program
  • Pet Insurance
  • Discounts: Hotels, Travel, Tickets, Restaurants

 

Who We Are:

Thompson Hospitality is of the largest restaurants, food service, and facilities management companies in the country. We are highly built upon our values, do the right thing, do the best you can, and treat others how you want to be treated, which are shaped by more than 33 years of relationships with our clients, guests, and communities.  We offer competitive benefits, see our website for more. https://www.thompsonhospitality.com/

 

We are an equal opportunity employer and value diversity. All employment decisions are made based on qualifications, merit, and business needs. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status under applicable federal, state, or local laws.

About the Company

T

Thompson Hospitality Corporation

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