Athletics Programs Specialist for External Relations, Penn State Berks

Penn State University

Reading, PA

JOB DETAILS
SKILLS
Athletics, Background Investigation, Broadcasting, Budgeting, Coaching, Communication Skills, Conference Management, Content Development, Corporate Funding, Customer Support/Service, Digital Media, Digital Photography, Digital Video, Donor Relations, Driver's License, Editing, Engagement Marketing, Event Management, Feature Stories, Federal Bureau of Investigation (FBI), Games Programming, Internet Statistics, Interpersonal Skills, Leadership, Marketing, Multitasking, News Reporting, Organizational Skills, People Management, Photography, Physical Demands, Presentation/Verbal Skills, Project/Program Management, Public/Media/Press/Analyst Relations, Social Media, Sports, Sports Journalism, Sports Management, Statistical Reports, Statistics Software, Storytelling, Strategic Planning, Team Player, Tuition Fees, Video Editing, Video Production, Web Casting, Willing to Travel, Writing Skills
LOCATION
Reading, PA
POSTED
Today

Position Overview The Athletics Program Specialist for External Relations provides leadership for the external operations of Penn State Berks Athletics, including athletic communications, digital media, video production, live streaming, corporate partnerships, marketing, and sport administration. The role serves as the department's primary athletics communications professional while overseeing Hudl webcasting, Daktronics video board operations, and sponsorship activation to enhance the visibility and reputation of Penn State Berks Athletics. The Specialist serves as the sport administrator for assigned varsity programs, supervises student employees and part‑time game‑day staff, and collaborates with campus partners to advance departmental goals. Evening and weekend work is required.Responsibilities Athletic Communications : Write and distribute news releases, feature stories, game recaps, and promotional content; maintain the athletics website, statistics, records, and historical archives; coordinate conference and NCAA statistical reporting; manage media relations and nominate student‑athletes and coaches for awards.Video Production, Broadcasting & Digital Media : Produce video, photography, and digital content for recruiting, marketing, and fan engagement; oversee Hudl webcasting and supervise student broadcast crews; manage Daktronics video board content and game‑day programming; support social media and enhance the digital game‑day experience.Corporate Partnerships & External Engagement : Assist in developing and activating corporate partnerships; coordinate sponsor recognition across digital, broadcast, venue, and video board platforms; develop sponsorship inventory and fulfill partnership agreements; collaborate with University Development and campus partners on external engagement initiatives; support marketing, fan engagement, donor recognition, and community outreach efforts.Sport Administration : Serve as the administrative liaison for assigned sport programs; support coaches with scheduling, budgeting, travel, and program operations; conduct coach evaluations in collaboration with the Director of Athletics; assist with hiring, compliance, game management, and strategic initiatives.Department Leadership : Assist with departmental planning, special events, and NCAA/conference reporting; foster collaborative relationships across campus.Supervisory Responsibilities : Supervise student employees and part‑time game‑day staff; provide administrative oversight of assigned varsity sport programs.Qualifications Degree in communications, journalism, sports management, marketing, or a related field.Minimum of three (3) years of progressively responsible experience in collegiate athletics communications or a related field.Experience with video editing, digital content creation, and live streaming platforms (Hudl preferred).Excellent written, verbal, organizational, and interpersonal communication skills.Ability to manage multiple priorities, supervise student employees, and work independently.Ability to work evenings, weekends, and travel as required.Knowledge of NCAA and conference rules.Strong writing, storytelling, and digital communication skills.Proficiency in video editing, photography, and social media.Excellent organizational, leadership, and project management abilities.Ability to build positive relationships with coaches, student‑athletes, campus partners, sponsors, alumni, and the media.Commitment to student‑athlete success and exceptional customer service.Preferred Qualifications Master's degree.Five (5) or more years of collegiate athletics experience.NCAA Division III experience.Experience with Sidearm Sports, NCAA statistics software, Daktronics video boards, corporate sponsorship activation, and sport administration.Physical Requirements Ability to work evenings, weekends, and limited travel.Ability to lift up to thirty (30) pounds of broadcast and event equipment.Ability to work outdoors during athletic events.Minimum Education, Work Experience & Required Certifications Bachelor's Degree and three (3) years of relevant experience, or an equivalent combination of education and experience.Required Certifications: None.Background Checks/Clearances PA State Police Criminal Background Check.PA Child Abuse History Clearance Form.Federal (FBI) Fingerprint Criminal Background Check.Valid driver's license and motor vehicle records check.Salary & Benefits Salary range: $44,628.00 - $64,668.00.Benefits include comprehensive medical, dental, and vision coverage; retirement plans; paid time off; and a 75% tuition discount for employees and eligible spouses and children.EEO Statement Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.#J-18808-Ljbffr

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Penn State University