AUSL Utah Talons - Grassroots Marketing

Named one of Sports Business Journal"s Best Places to Work in Sports (2024, 2025), Front Office Sports" Most Impactful Sports Organizations (2024), and Fast Company's Most Innovative Companies (2023), Athletes Unlimited owns and operates professional women's softball, volleyball, and basketball leagues featuring world-class competition and fan experience. Athletes Unlimited stands out as an organization driven by the athletes that play in the leagues, with athlete representation on the company's board of directors, each league led by a Player Executive Committee, and players sharing in long-term profits of the company, all while being proactive in shaping policies supporting the women that play in the league. Athletes Unlimited is the first professional sports league to be organized as a Public Benefit Corporation. For more information, visit AUProSports.com.

In June 2025, AU transformed and expanded its softball business by launching the Athletes Unlimited Softball League (AUSL), a premier professional women's softball league. In 2026, additional teams have been added, converting to a fully city-based model, bringing in team owners, and building out ancillary business, fan and partner engagement opportunities.

Athletes Unlimited Softball League is seeking to hire an energetic local who is passionate about sports, enjoys connecting with people, and wants to help bring pro women's softball to fans in the Utah area to help grow the presence of the Utah Talons and the AUSL locally. This part-time role acts as an extension of our marketing team, supporting grassroots outreach, event activations, and on-the-ground promotion in the months leading up to and throughout the season.

Schedule

September 2026 - May 31, 2027

Responsibilities

• Increase awareness and drive community engagement leading up to the AUSL season
• Support grassroots marketing initiatives by working on-site at softball tournaments and community events-setting up AUSL materials (tent, table, banners, etc.), engaging attendees, distributing promotional items, and collecting lead data
• Distribute promotional and ticketing collateral to local softball clubs, recreation centers, sports bars, and other community hubs
• Leverage existing connections within the Utah softball community to introduce potential partners and prospects to the AU ticket sales team
• Collaborate closely with Athletes Unlimited staff to ensure consistent and effective local outreach