Automotive BDC Manager / Internet Sales Manager

Location: Kool Chevrolet – Grand Rapids, MI
Job Type: Full-Time
Benefits: Medical, Dental, Vision, 401(k), Paid Time Off

About Us

Kool Chevrolet is a customer-focused dealership committed to providing an exceptional buying experience. We are seeking a motivated and organized Automotive Internet / BDC Manager to oversee our lead management process, drive appointment generation, and support our sales team in converting online and phone inquiries into showroom traffic.

Responsibilities

• Manage and respond to inbound internet and phone leads in a timely manner.
• Utilize dealership CRM tools to track customer interactions, appointments, and sales opportunities.
• Monitor lead activity and generate reports on response times, appointment rates, and sales performance.
• Develop and maintain consistent follow-up processes through phone calls, text messages, and email communication.
• Create and send personalized video messages to prospective customers when appropriate.
• Schedule and confirm appointments for the sales team.
• Work closely with sales consultants and management to ensure a seamless customer experience from initial inquiry through vehicle purchase.
• Maintain accurate customer records and notes within the CRM.
• Identify opportunities to improve lead conversion and appointment show rates.

Qualifications

• 1+ years of experience in automotive BDC, internet sales, customer service, call center, or sales-related role.
• Prior automotive dealership experience preferred.
• Management or team leadership experience is a plus.
• Experience working with CRM software.
• Strong verbal and written communication skills.
• Excellent organizational and time-management abilities.
• Comfortable using technology, video communication tools, and digital marketing platforms.
• Goal-oriented with the ability to track and achieve performance metrics.

What We Offer

• Competitive compensation with performance-based bonus opportunities.
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Paid time off.
• Supportive team environment.
• Schedule designed to promote work-life balance.

Apply Today

If you are organized, customer-focused, and passionate about helping customers through the vehicle purchasing process, we'd love to hear from you. Submit your resume for consideration.

Kool Chevrolet is an Equal Opportunity Employer.