Automotive General Sales Manager

AUTOMOTIVE GENERAL SALES MANAGER (GSM) Lead. Coach. Desk. Drive Results.

Are you a proven Automotive General Sales Manager who knows how to build high-performing teams, maximize gross, increase volume, and create an outstanding customer experience?

We are seeking an experienced, results-driven General Sales Manager (GSM) to lead the front end of our dealership. This is an outstanding opportunity for a hands-on leader with a proven track record of success in new and used vehicle operations who is ready to continue growing into executive dealership leadership.

If you understand dealership operations from the showroom to the finance office and thrive in a fast-paced, high-volume environment, we want to hear from you.

Responsibilities

• Lead and manage all New and Used Vehicle Sales operations.

• Coach, mentor, and develop Sales Managers, Finance Managers, Internet Managers, BDC personnel, and Sales Consultants.

• Desk deals while maximizing both front-end gross profit and vehicle volume.

• Work closely with the Finance Department to maximize product penetration and profitability.

• Recruit, hire, train, motivate, and retain top-performing sales professionals.

• Establish daily, weekly, monthly, quarterly, and annual sales objectives.

• Monitor CRM activity to ensure proper follow-up and lead management.

• Manage inventory levels, aging, pricing strategies, and market competitiveness.

• Analyze sales reports, gross profit, inventory turn, expense control, and departmental performance.

• Ensure exceptional customer satisfaction and online reputation management.

• Maintain compliance with manufacturer requirements and federal, state, and local regulations.

• Work directly with the General Manager to develop dealership growth strategies.

• Build a culture of accountability, professionalism, teamwork, and performance.

Required Experience

• Minimum 3 years of current Automotive General Sales Manager (GSM) experience in a franchised new vehicle dealership.

• Previous Finance & Insurance (F&I) experience required.

• Strong desking experience.

• Extensive knowledge of:

  • New Vehicle Sales

  • Used Vehicle Sales

  • Finance & Insurance Operations

  • Inventory Management

  • Sales Forecasting

  • Performance Metrics

  • CRM Management

• Experience with major dealership systems including:

  • Reynolds & Reynolds

  • ADP/CDK

  • Dealertrack

  • eLeads

  • VinSolutions

  • DealerSocket

• Strong understanding of digital retailing and internet lead management.

• Exceptional leadership, communication, coaching, and organizational skills.

• Proven history of increasing sales volume, profitability, CSI, and employee retention.

Preferred Brand Experience

Experience with one or more of the following franchise manufacturers is highly preferred:

• Nissan

• Toyota

• Honda

• Ford

• Chevrolet

• Dodge/Ram/Chrysler/Jeep

• Other major domestic or import franchise dealerships

What We're Looking For

We're searching for a true dealership leader-someone who leads from the front, develops people, builds winning cultures, and consistently delivers outstanding results.

This is an opportunity for someone ready to take the next step toward General Manager or Dealer Principal leadership.

If you have the passion, experience, and leadership ability to build a championship sales organization, we want to speak with you today.

Apply now and confidentially submit your resume.

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