Automotive Sales And Technical Instructor

Established in 1919 and traded on the NYSE, Standard Motor Products Inc. (SMP) is a leading independent manufacturer and distributor of premium automotive replacement parts utilized in the maintenance, repair, and service of vehicles in the automotive aftermarket. Additionally, SMP provides customized solutions for vehicle control and thermal management products in diversified end markets represented by its Engineered Solutions segment.

Globally, SMP employs over 6,000 employees across nearly 40 manufacturing, distribution, and engineering facilities and offices located in North America, Europe, and Asia. SMP sells its products primarily to automotive aftermarket retailers, program distribution groups, warehouse distributors, original equipment manufacturers, and original equipment service part operations in the United States, Canada, Europe, Asia, Mexico, and other Latin American countries.

Automotive Sales and Technical Trainer

Job Title: Automotive Sales and Technical Trainer Department: Corporate Training Center Location: Corporate Training Center, Irving, Texas Reports To: Training Director

Position Summary The Automotive Sales and Technical Trainer plays a crucial role within the Training Department responsible for educating executives, category managers, and inside/outside sales teams at our customers, as well as counter personnel at the store level and, to some extent, technicians. Additionally, this role collaborates with internal teams-including marketing, engineering, and product management-to provide insights on product enhancements, market coverage, growth opportunities, and customer needs.

Key Responsibilities

• Video Production

• Script, shoot, and produce video clips used to educate automotive salespeople, counter people, technicians, and more.

• Appear in videos as scripted by marketing teams.

• Edit video and audio clips.

• Maintain studio and all recording equipment.

• Classroom/Online Instruction

• Develop and deliver sales-oriented classroom training on:

• Vehicle Control and Climate Control product categories.

• Service and technical issues.

• Features and benefits of SMP products, including competitor comparisons.

• Selling and presentation skills.

• Create and manage classroom props, displays, and handouts to support training programs.

• Lead classroom, online, and workshop sessions for SMP sales teams and customer sales personnel.

• Design and facilitate advanced hands-on training for technicians at both the training center and off-site locations.

• Sales Force Support

• Develop customer-focused training materials, including Sales Clinics and Counterperson Programs.

• Provide technical guidance on SMP products and automotive systems.

• Conduct online training sessions for sales teams and customer groups.

• Lead week-long onboarding training sessions for new sales hires.

• Professional Training Support

• Host and conduct virtual technician training sessions from the studio.

• Assist in developing training content and conducting needs assessments.

• Deliver in-person Pro Training classes for technicians in the Dallas-Fort Worth area as needed.

• Support remote technical training sessions as needed.

• Customer Training & Support

• Develop training materials and conduct sessions for installer customers focused on Climate Control and Vehicle Control products.

• Perform training needs assessments and surveys to refine curriculum for SMP and customer sales teams.

• Provide technical support and solutions for automotive repair challenges.

Additional Responsibilities

• Support the Vehicle Test Center with product research, vehicle testing, and driving when required.
• Assist the technical support team with incoming calls as needed.
• Review and maintain Training Center resources, including tools and vehicles.

Qualifications & Requirements

• Strong presentation and interpersonal skills.
• 5 years of experience in sales or product marketing with at least 2 years in a customer-facing role.
• Bachelors degree in business or marketing preferred.
• Bilingual proficiency is a plus.
• Strong automotive technical knowledge.
• Excellent written and verbal communication skills.
• Proficient in Adobe Premiere or Davinci Resolve.
• Proficient in Microsoft Office with strong data analysis skills.
• Willingness to travel 10-15%.

Standard Motor Products is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.