Sales Consultant
Hutch Auto Group - Chevy/GMC, Ford, CDJR
The Sales Consultant is the primary customer-facing role in the sales department and a direct driver of dealership revenue. This position requires strong communication skills, a consultative approach to selling, and a genuine commitment to the customer experience. Sales Consultants guide customers from initial interest through vehicle delivery, working closely with the Sales Manager, the lead-flow process, and the F&I team to close deals and build long-term customer relationships. This position description applies across all three Hutch Auto Group rooftops: Chevy/GMC, Ford, and CDJR.
Role Title
Sales Consultant - Hutch Auto Group
Reports To
Sales Manager
Direct Reports
None
Employment Type
Full-Time, In-Person
Compensation & Benefits
- Competitive compensation consisting of an $800 bi-weekly or commission, whichever is greater, in accordance with the Sales Consultant Compensation Plan.
- Performance-based bonuses earned through monthly vehicle sales volume.
- Detailed commission rates and bonus tiers will be provided in the Sales Consultant Compensation Plan at the time of the employment offer.
- Eligible for health insurance benefits after 90 days of continuous employment.
Purpose Statement
Serve as the primary point of contact for customers throughout the vehicle purchasing process. Guide customers through vehicle selection, present financing and trade-in options, and deliver a sales experience that builds trust, satisfaction, and long-term customer loyalty. Meet individual sales and activity targets while contributing to the overall performance of the sales team.
Key Responsibilities
- Greet customers promptly and professionally, both in person and through inbound digital and phone leads
- Understand customer needs through active listening and guide them toward the right vehicle for their situation and budget
- Demonstrate vehicle features and conduct test drives that highlight relevant benefits to the customer
- Present pricing, financing options, and trade-in values clearly and accurately
- Negotiate deal terms within dealership guidelines and partner with the Sales Manager and F&I team to structure deals
- Complete a minimum of 100 outbound calls per week or secure 5 confirmed customer appointments, consistent with current performance expectations
- Maintain accurate and timely records of all customer interactions in the CRM system
- Follow up with leads, past customers, and prospective buyers to maximize closing opportunities and repeat business
- Respond to and convert assigned leads promptly, in accordance with the dealership’s lead-flow process and CRM standards
- Stay current on vehicle inventory, manufacturer programs, incentives, and promotions
- Support the delivery process to ensure a smooth and positive final customer experience
- Participate in ongoing sales training, coaching sessions, and team meetings
- Represent Hutch Auto Group professionally in all customer and community interactions
Performance Expectations
- Meet or exceed monthly unit sales targets as set by the Sales Manager
- Maintain minimum weekly activity standards: 100 outbound calls or 5 confirmed appointments
- Maintain high customer satisfaction scores on post-sale surveys
- Achieve performance-based bonus tiers as outlined in the Sales Consultant Compensation Plan
- Maintain accurate and complete CRM documentation for all customer interactions
- Demonstrate consistent professionalism, product knowledge, and teamwork
Required Skills
- Strong interpersonal and communication skills
- Customer-first mindset with a consultative sales approach
- Ability to build rapport quickly and establish trust with a wide range of customers
- Resilience and persistence in following up on leads and opportunities
- Basic math and financial literacy to discuss pricing, payments, and financing options
- Comfort with CRM systems and other dealership technology tools
- Strong organizational skills and the ability to manage multiple customer relationships simultaneously
Qualifications
- High School Diploma or GED required
- Previous sales experience preferred; automotive sales experience a plus but not required
- Valid driver's license with acceptable driving record required
- Ability to work a flexible schedule including evenings and weekends
- Professional appearance and demeanor required at all times
- Willingness to participate in ongoing training and coaching, including sessions with Hutch Auto Group's sales coaching partner
Growth Opportunity
Hutch Auto Group is committed to developing sales talent from within. Sales Consultants who demonstrate strong performance, leadership potential, and consistent results may be considered for Sales Manager, F&I, or other leadership roles across the organization.
Physical Requirements
This role involves regular interaction with customers across the sales floor, showroom, and outdoor lot, and requires the ability to accompany customers on test drives, which includes operating a motor vehicle in various weather conditions. Reasonable accommodations will be made for qualified individuals with disabilities in accordance with applicable law to perform the essential functions of this role.
Hutch Auto Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
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