B2B Appointment Setter / Business Development Representative

Location: Pasadena, CA (On-Site)
Employment Type: Full-Time
Compensation: $22.00-$28.00
Schedule: Monday-Friday | 9:00 AM-3:30 PM or 9:00 AM-5:30 PM

Position Summary

A growing professional services organization is seeking a highly motivated B2B Appointment Setter / Business Development Representative to support business development and lead generation efforts.

This role is responsible for identifying prospective clients, conducting outbound outreach, building relationships with decision-makers, qualifying opportunities, and scheduling meetings for the leadership team. The ideal candidate is comfortable spending a significant portion of their day on the phone, enjoys networking and relationship building, and thrives in a performance-driven environment.

This position focuses heavily on outreach to organizations within education, nonprofit, government, healthcare, and other professional sectors.

Key Responsibilities

Business Development & Prospecting

• Research and identify prospective organizations and business opportunities.
• Build and maintain targeted prospect lists.
• Identify key decision-makers and stakeholders.
• Conduct outbound outreach through phone calls, email campaigns, LinkedIn, and other approved channels.
• Generate interest and schedule qualified appointments for leadership and sales teams.
• Develop and maintain professional relationships with prospective clients.
• Consistently execute follow-up campaigns and outreach sequences.
• Support pipeline development and revenue growth initiatives.

Appointment Setting

• Qualify prospects based on company-defined criteria.
• Schedule and confirm meetings with key decision-makers.
• Follow up with cancelled, postponed, and non-responsive prospects.
• Coordinate meeting logistics and ensure appointments are properly tracked.
• Support leadership teams by maintaining a steady pipeline of qualified opportunities.

CRM & Activity Management

• Maintain accurate prospect and account information within the CRM.
• Document calls, emails, meetings, and follow-up activities.
• Track lead status and appointment outcomes.
• Generate activity reports and pipeline updates.
• Share market intelligence, customer feedback, and common objections with leadership.

Qualifications

Required

• Previous experience in appointment setting, telemarketing, inside sales, sales development, lead generation, business development, or customer acquisition.
• Strong verbal and written communication skills.
• Professional, confident phone presence.
• Comfortable making high-volume outbound calls.
• Experience speaking with decision-makers and executives.
• Strong organizational and follow-through skills.
• Ability to work independently and manage priorities effectively.
• Experience using CRM platforms and business software.
• Results-driven mindset with the ability to meet performance goals.

Preferred

• B2B appointment-setting experience.
• Experience selling professional, consulting, educational, healthcare, or business services.
• Experience working with schools, school districts, or educational organizations.
• Familiarity with Microsoft Dynamics or similar CRM systems.
• LinkedIn prospecting experience.
• Proven track record of meeting or exceeding appointment-setting targets.

Core Competencies

Business Development
Lead Generation
Cold Calling & Prospecting
Appointment Setting
Relationship Building
CRM Management
Pipeline Development
Communication & Presentation Skills
Time Management
Results-Oriented Mindset

What We're Looking For

The ideal candidate is:

• All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, Los Angeles County Fair Chance Ordinance, and San Francisco Fair Chance Ordinance.