B2B Growth Marketing ManagerSchool Outfitters & BERPL Technologies | Cincinnati, Ohio (Hybrid)Why This Role MattersBERPL has a strong opportunity to grow Palm Tech and Techlocity while also making School Outfitters’ B2B marketing motion more effective. The right person in this role will help turn marketing into a stronger driver of pipeline, sales productivity, and revenue growth. You will be joining a business in growth mode, where we need someone who is energized by ownership, comfortable chasing opportunity, and motivated by turning marketing activity into real pipeline and revenue. About UsBERPL is looking for a hands-on B2B Growth Marketing Manager to build practical marketing programs that create pipeline. BERPL is the parent company of School Outfitters and several related businesses, including Palm Tech and Techlocity, our managed IT services brands. This role will focus on two areas: growth marketing for Palm Tech and Techlocity and B2B sales support for School Outfitters. This is a great role for someone who likes building B2B marketing from scratch. You will work directly with marketing and sales leadership to understand where pipeline is stalling, what buyers need, and what marketing can build to help – then executing what you see as the biggest opportunities. The right person will have fun here. There is a lot to build and significant impact opportunity. You will be able to come in, make things better quickly, and quickly see the impact of your work. What You'll OwnFor Palm Tech and Techlocity - Own day-to-day growth marketing execution and campaign planning for Palm Tech and Techlocity
- Create outbound email sequences, nurture programs, service-specific campaigns, and local market messaging
- Manage website content, SEO priorities, landing pages, and conversion opportunities for both MSP brands
- Write practical B2B content, including case studies, service pages, landing pages, sales emails, and trust-building resource
- Support local SEO, Google Business Profile optimization, and local market visibility
- Use HubSpot to build campaigns, lists, workflows, forms, landing pages, and sales support programs
- Partner with business leaders and sales teams to understand pipeline gaps and build marketing programs that support the buying journey
- Track performance and recommend what to start, stop, or improve
For School Outfitters - Build B2B marketing programs that support School Outfitters’ sales-assisted buying motion
- Create outreach templates, sequences, campaign briefs, and follow-up programs that sales can use with prospects and customers
- Support quote follow-up, lapsed customer reactivation, and prospect nurture programs in HubSpot
- Develop campaigns for high-value customer segments such as school districts, charter schools, private schools, and large institutional buyers
- Support account-based marketing programs for priority accounts and high-value segments
- Help connect marketing activity to pipeline, sales follow-up, and revenue outcomes
How You'll Make an Impact- Increase lead generation and pipeline creation.
- Strengthen alignment between marketing and sales.
- Improve conversion rates throughout the customer journey.
- Expand visibility and awareness within target B2B markets.
- Enhance marketing's contribution to revenue growth.
What We're Looking For- 5+ years of B2B marketing experience with ownership of strategy, execution, and business outcomes
- Experience marketing to buyers in a B2B ecommerce business
- Strong CRM experience, ideally HubSpot, including campaigns, workflows, lists, sequences, forms, landing pages, and reporting
- Experience working directly with sales teams and building marketing that supports pipeline generation
- Strong writing skills, including sales emails, case studies, landing pages, service pages, and campaign messaging
- Comfort owning website content, SEO priorities, landing pages, and conversion improvements
- Experience with outbound campaigns, nurture programs, ABM, or longer B2B buying journeys
- Ability to manage competing priorities across multiple brands, teams, and stakeholders
- Experience with lead scoring, lifecycle stages, attribution, or revenue reporting
- Analytical mindset with the ability to understand pipeline performance and recommend what to change
- Basic Google Ads or LinkedIn Ads experience
- High ownership mentality and a bias toward action
What You'll Gain- Opportunity to shape growth strategy across multiple businesses.
- High visibility with executive leadership.
- Direct impact on pipeline and revenue generation.
- Autonomy to build new programs and processes.
- Employee ownership through our ESOP.
Benefits & Work Environment- Employee Stock Ownership Plan (ESOP)
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off and company holidays
- Professional development opportunities
- Collaborative, values-driven culture
- Hybrid work environment
Apply TodayIf you're energized by building growth programs, partnering with sales teams, and creating measurable business impact, we encourage you to apply and help shape the next phase of growth. School Outfitters is an equal opportunity employer. EEO – Disabled / Veterans.
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