B2B Marketing Manager

B2B Marketing Manager

Job Type: Full-Time

Category: Marketing

Location: Remote, United States

Date Posted: Jun 15, 2026

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Description

Why Inogen

Inogen is a mission driven medical technology company dedicated to improving lives through innovation in home respiratory care. Inogen is embarking on an exciting patient-centric journey to change the home respiratory care landscape driven by exceptional commercial execution. This role offers the opportunity to shape and develop a B2B Marketing capability at a pivotal time in Inogen's growth journey.

B2B Marketing Manager Role Overview

Inogen is seeking a results-driven B2B Marketing Manager to accelerate growth across its healthcare and commercial partner channels. This role will be responsible for developing and executing strategic marketing programs that support the B2B sales team, strengthen positioning, and deliver clear, differentiated messaging that resonates with key stakeholders.

The ideal candidate is an expert at aligning marketing strategies to sales priorities and has experience building compelling value propositions and driving measurable pipeline impact.

Position Summary

The B2B Marketing Manager at Inogen is responsible for developing and executing strategic marketing initiatives that support the B2B sales organization and drive measurable business growth. This role will lead the creation of compelling positioning and messaging, while delivering high-impact marketing programs that generate demand, strengthen customer engagement, and accelerate pipeline conversion.

One of the key aspects of this role will be the ability to work in close partnership with the B2B Sales organization to ensure marketing efforts are tightly aligned to commercial priorities, customer needs, and market opportunities.

Key Responsibilities

Strategic Marketing & Sales Alignment

• Partner closely with the B2B Sales Team to understand target segments, develop and implement coordinated marketing plans and pipeline priorities
• Translate sales objectives into integrated marketing programs that drive awareness, engagement, and conversion
• Develop and execute quarterly and annual B2B marketing plans aligned to commercial strategy

Positioning & Messaging

• Identify trends, customer needs, and market opportunities to shape go-to-market approaches
• Lead the development and refinement of Inogen's B2B value proposition
• Create compelling, differentiated messaging frameworks that clearly articulate product benefits and competitive advantages
• Ensure consistency of messaging across all B2B touchpoints including sales materials, campaigns, and digital channels to support the Sales Team in market

Demand Generation & Programs

• Design and execute multi-channel demand generation programs (digital campaigns, events, webinars, and ABM) to support pipeline growth
• Collaborate with the digital marketing team to optimize lead acquisition, lead nurturing, and conversion strategies
• Partner with sales on account-based marketing (ABM) strategies targeting high-value prospects

Sales Enablement

• Develop high-impact sales enablement materials including presentations, pitch decks, case studies, and product collateral
• Equip sales teams with tools, messaging, and insights needed to effectively engage and convert prospects
• Support training and onboarding initiatives to reinforce consistent positioning and messaging

Performance & Analytics

• Use data and insights to continuously optimize marketing effectiveness
• Define and track KPIs to measure program effectiveness, pipeline contribution, and ROI
• Provide regular reporting and insights to Sales and senior leadership
• Continuously test, learn, and optimize campaigns to improve performance

Qualifications

Required

• Bachelor's degree in Marketing, Business, or related field
• 5+ years of experience in B2B marketing, preferably in healthcare, medical devices, or a regulated industry
• Proven track record of supporting Sales Teams with successful Marketing programs that drive pipeline and revenue
• Strong experience in positioning, messaging development, and go-to-market strategy
• Excellent collaboration and communication skills with the ability to influence cross-functional stakeholders

Key Competencies

• Strategic thinking with strong execution discipline
• Customer-centric mindset with ability to translate insights into action
• Commercial acumen and understanding of sales processes
• Strong storytelling and messaging skills
• Data-driven decision-making

Inogen assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $95,000.00 and $119,000.00 annually. However, actual base salary if hired will be determined on an individualized basis and will be based on non-discriminatory factors, including as to individual skills, education, experience and market location.

Our Benefits and Rewards:

In addition to the expected base salary, this role is eligible to participate in Inogen's annual performance bonus incentive plan, highly competitive and company-sponsored benefits, and wellbeing programs rooted in our strong culture of excellence. As a valued member of our team, Inogen provides health, dental, and vision insurance, 401(k) plan plus employer contribution and match, and generous paid leaves such as vacation and sick leave, including paid volunteer time, that can support you and your family through moments that matter.

Inogen is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

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