B2B Website Manager (Remote)

Summary of Job Duties: We are a wholesale distributor of vitamins, supplements, and health/wellness CPG products serving retailers, pharmacies, health food stores, and other B2B buyers. We are looking for a B2B Website Manager to own our website as the primary tool for generating wholesale account leads, supporting existing buyers, and showcasing our product catalog. This role blends CMS management, B2B e-commerce/ordering portal oversight, content, and analytics - with an eye toward the specific compliance and catalog demands of the supplement industry. The Ideal candidate would be a team player working closely with our Sales and QA teams. To make sure the Website consistently drives new qualified wholesale account applications and improves existing account reorder/portal usage. As well as overseeing that the product/catalog data stays accurate and in sync with inventory and pricing systems. To make sure the sales, regulatory, and product teams see the site as a reliable, well-maintained asset that supports growth.

Specific Job Duties:

• Own website strategy and roadmap focused on new wholesale account acquisition and retention of existing buyer accounts.
• Manage day-to-day site updates: product catalog pages, new SKU launches, line sheets, wholesale pricing tiers/login-gated pricing, and account application forms.
• Maintain and troubleshoot the B2B ordering portal / net-terms account login experience, working with dev or platform vendor (e.g., Shopify Plus B2B, BigCommerce B2B Edition) as needed.
• Ensure product pages reflect accurate, current, and compliant information, including Supplement Facts panels, ingredient lists, allergen statements, and claims that align with FDA/FTC/DSHEA regulations (working closely with regulatory/QA teams.
• Coordinate with design, content, and sales teams on trade show landing pages, new product launch campaigns, seasonal catalogs, and gated content (spec sheets, certificates of analysis, wholesale line cards).
• Monitor site performance (traffic, lead conversion, portal login/reorder rates, bounce rates, page speed) via GA4, HubSpot, or similar.
• Run A/B tests and CRO initiatives on account application flows and product/category pages.
• Ensure SEO best practices across product and category pages critically given the high SKU count and search volume for ingredient/formulation terms.
• Manage integrations between the website, Microsoft Dynamics 365 Business Central (ERP), CRM (HubSpot/Salesforce), inventory systems, and marketing automation platforms to ensure accurate product data, inventory availability, pricing, customer account information, and secure synchronization across business systems.
• Manage website/tooling budget and vendor relationships.
• Report KPIs (new account applications, portal adoption, reorder rate, organic traffic) to marketing and sales leadership.
• All other tasks as assigned by Threshold management.

Minimum Qualifications Required:

• 3-6 years managing a B2B or B2B2C website, ideally in CPG, wholesale distribution, food/beverage, or supplements/nutraceuticals.
• Experience working with Microsoft Dynamics 365 Business Central or similar ERP platforms, including product, pricing, customer, inventory, and order data synchronization.
• Strong working knowledge of CMS/e-commerce platforms with B2B functionality (Shopify Plus, BigCommerce B2B Edition, WordPress + WooCommerce B2B, or similar).
• Experience managing large product catalogs (hundreds to thousands of SKUs) and coordinating catalog data with ERP/inventory systems.
• Proficiency with analytics tools (GA4, Google Search Console, Hotjar/Clarity).
• Understanding of SEO fundamentals, especially for high-SKU e-commerce/catalog sites.
• Familiarity with CRM/marketing automation platforms (HubSpot, Salesforce).
• Basic HTML/CSS knowledge; ability to communicate effectively with developers.
• Comfortable working alongside regulatory/QA teams on labeling and claims accuracy (Supplement Facts, allergens, structure/function claims).
• Strong project management skills across sales, regulatory, design, and development stakeholders.
• Data-driven mindset with A/B testing and CRO experience.
• Excellent written communication and attention to detail.

Skills and/or Training Desired:

• Experience with wholesale/net-terms account portals or distributor-specific e-commerce.
• Familiarity with FDA/DSHEA labeling requirements or prior CPG regulatory-adjacent experience.
• Background in trade shows or retailer-facing marketing (natural products/health food industry trade shows, e.g., Natural Products Expo).
• Experience with PIM (product information management) systems.
• Familiarity with Figma or similar for light mockups
• Experience managing a site through an ERP integration, platform migration, or catalog overhaul