BDC Representative – Sales

BDC Representative – Automotive Sales Support 
New & Used Car Sales | Harr Motor Group
Worcester, MA | $19–$31/hr includes weekly bonus | $500 Sign-On Bonus

Harr Toyota is one of the most recognized Toyota dealerships in Central Massachusetts, and our Business Development Center is the engine that drives showroom traffic. As a Sales BDR, you will be the first voice our customers hear — handling inbound and outbound leads, setting quality appointments, and delivering a customer experience that reflects the Toyota standard of excellence. This is a high-energy, phone-forward role with strong earning potential and real room to grow.

• Competitive hourly base pay plus performance bonuses
• Paid training including Toyota product knowledge
• Clear path for growth within the BDC and across Harr Auto Group
• Supportive team environment with engaged leadership
• Health benefits and childcare reimbursement up to $100/week
• 2 weeks PTO after 90 days

Department: Harr Toyota – Business Development Center (BDC)

Reports To: BDC Manager

Schedule: Full-time | Rotating schedule including some weekends

Compensation: Hourly base + performance-based incentives

Location: Worcester, MA

• Handle inbound and outbound calls, texts, and emails for new and pre-owned Toyota sales leads promptly and professionally
• Convert leads into quality showroom appointments using proven BDC communication techniques
• Follow up with unsold, uncontacted, and unsatisfied leads according to BDC cadences
• Confirm appointments and conduct courtesy reminder calls to increase show rates
• Log all customer interactions and appointment outcomes accurately in the CRM (DriveCentric)
• Meet or exceed weekly and monthly KPIs including contact rate, appointment rate, and show rate
• Collaborate with Toyota sales consultants to ensure seamless lead handoffs and a smooth customer experience
• Stay informed on current Toyota models, incentives, and promotions to speak confidently with customers
• Participate in team meetings, BDC trainings, and ongoing performance coaching

• Strong verbal and written communication skills — confident and engaging on the phone
• Positive, competitive mindset with a drive to hit and exceed targets
• Ability to handle a high volume of leads in a fast-paced environment while maintaining attention to detail
• Prior BDC, call center, sales, or customer service experience preferred
• Automotive industry experience a plus but not required — we will train the right candidate
• Familiarity with CRM software is a plus (DriveCentric experience a bonus)
• Professional, reliable, and a strong team player

Harr Toyota has been serving the Worcester, MA community for decades as a trusted destination for new and pre-owned Toyota vehicles. As part of Harr Auto Group, we are committed to building a team that reflects our community and delivers an outstanding experience to every customer who walks through our doors.