Beverage Service Territory Sales Driver

Ready to turn every stop into a growth opportunity?

If you enjoy meeting customers face-to-face, building lasting relationships, and keeping beverage programs humming, this role lets you do it all—while driving sales results across a defined territory.

Why this role

• Blend sales and service: sell coffee, tea, and allied products while keeping every beverage station stocked, clean, and on-standard.
• Own a plan: grow revenue by adding accounts, expanding product categories, executing pricing actions, and retaining current customers.
• Make an impact daily: prospect every day, close gaps in distribution, and keep equipment performing.

Your week at a glance

• Service all scheduled customers with timely deliveries and product rotations.
• Lift, move, and stock products (up to 50 lbs) safely and efficiently.
• Run one new prospect call each workday (5 per week) and convert a minimum of 2 qualifying accounts per quarter (8 annually).
• Grow Revenue per Stop by executing seasonal and LTO promotions, addressing distribution voids, applying pricing changes, and ensuring beverage stations meet standard.
• Conduct at least one CQC (Cup Quality Check) daily; verify cleanliness and operation of all equipment.
• Use “The Farmer Brothers Way to Sell” to recap services delivered and share business-building initiatives.
• Jump on customer issues quickly—resolve or escalate—to protect satisfaction and retention.
• Manage route admin: invoices, inventory, and collections each day.
• Participate in regional and company-led promotions.

Schedule & driving requirements

Monday – Friday, 6:30 am – 4:00 pm. Valid driver’s license required and the ability to successfully complete a DOT physical (maintain a current DOT Medical Card).

Background & experience

• High school diploma or equivalent.
• 2+ years in B2B route delivery or similar customer-facing field service/sales.
• Foodservice industry experience preferred.
• Clean driving record.

Traits we value

• Mechanical aptitude with company hardware/software.
• Active listening and clear communication.
• Proactive problem-solving; spots issues and opportunities early.
• Relationship builder who collaborates well with customers and team members.
• Independent, organized, and decisive with sound business judgment.

Core proficiencies

• DOT Medical Card
• Driver's License
• Retail Sales
• Customer Service
• Territory Sales
• Business-to-Business (B2B)
• Outside Sales
• Inside Sales