Bilingual Sales BDC Agent New & Used Car Sales | Harr Motor Group
About the Role
As a Sales BDR, you'll be the first voice our customers hear, handling inbound and outbound leads by phone, text, and email, setting quality appointments, and delivering a customer experience that reflects Harr's standard of excellence. This is an office environment, phone-forward role with strong earning potential and real room to grow.
Position Details
Department: Business Development Center (BDC)
Reports To: BDC Manager
Schedule: Full-time | Rotating schedule including some weekends
Compensation: Hourly base + performance-based incentives
Location: Worcester, MA
Key Responsibilities
- Handle inbound and outbound calls, texts, and emails for Credit Express leads — in both English and Spanish — in a timely and professional manner
- Serve as the primary BDC point of contact for Spanish-speaking customers throughout the Worcester region
- Qualify customers by understanding their credit situation, vehicle needs, and timeline
- Set and confirm showroom appointments for the sales team
- Follow up with unsold or uncontacted leads according to BDC processes and cadences
- Log all customer interactions accurately in the CRM (DriveCentric) in English
- Assist teammates with Spanish-language customer communications as needed
- Meet or exceed weekly and monthly appointment and show rate targets
- Collaborate with Credit Express sales staff to ensure smooth handoffs and a seamless customer experience
- Maintain professionalism and empathy when working with customers in challenging financial situations
- Participate in team meetings, training sessions, and ongoing coaching
What We're Looking For
- Bilingual team member, English and Spanish (verbal and writing)
- Handle inbound and outbound calls, texts, and emails for sales leads in a timely and professional manner
- Qualify customers by understanding their credit situation, vehicle needs, and timeline
- Set and confirm showroom appointments for the sales team
- Follow up with leads according to BDC processes and cadences
- Log all customer interactions accurately in the CRM (DriveCentric)
- Meet or exceed weekly and monthly appointment and show rate targets
- Collaborate with sales staff to ensure smooth handoffs and a seamless customer experience
- Maintain professionalism and empathy when working with customers in challenging financial situations
- Participate in team meetings, training sessions, and ongoing coaching
What We Offer
- Competitive hourly base pay plus performance bonuses
- Paid time off: 1 week sick pay and 2 weeks vacation
- Paid training and ongoing development
- Clear path for growth within the BDC and across Harr Auto Group
- Health benefits and childcare reimbursement ($100/week)
- Sign-on Bonus: $500 after 90 days of employment
- $45,000-$65,000 depending on performance and experience