Branch Manager - Livonia

About TRUE

TRUE Community Credit Union is a people-first financial institution committed to serving our members, our team, and our community. We believe in building strong, meaningful relationships and creating experiences that inspire purpose, growth, and joy. Our mission centers on helping individuals and businesses thrive through exceptional service, community engagement, and financial empowerment.

What You'll Do

• Lead, coach, and develop branch staff to drive service-based sales and deepen member relationships through TRUE's products and services.
• Establish goals, monitor performance, and hold team members accountable through coaching and action plans.
• Oversee daily branch operations, scheduling, workflow, and staffing to ensure consistent member service.
• Support and guide staff in resolving and deescalating member concerns.
• Manage branch profitability by monitoring expenses, staffing needs, and operational efficiency.
• Ensure compliance with policies, procedures, laws, and regulations, including safety and security standards.
• Actively represent TRUE in the community by building relationships with local businesses, community partners, and civic organizations to strengthen TRUE's presence, generate awareness, and support branch growth.
• Develop and maintain strong partnerships across departments to identify business opportunities, support member and business relationships, and contribute local market insights in management meetings.
• Create and execute local business and community development plans that align with branch goals, including outreach activities, referral opportunities, financial education, and relationship-building efforts that support TRUE's mission and growth strategy.

Minimum Qualifications

• High school diploma or GED.
• 3+ years of financial institution experience.
• Strong interpersonal, verbal, and written communication skills.
• Ability to coach, develop, and support a service-based sales culture.
• Proficiency with Microsoft Word, Excel, email/IM, and the ability to work across multiple technology platforms.
• Demonstrated ability to build community, business, and professional relationships that support growth, trust, and local market engagement.
• Intermediate mathematical skills (fractions, percentages, decimals).
• Ability to manage sensitive member interactions and resolve concerns effectively.
• Eligibility to register with the Nationwide Mortgage Licensing System & Registry (NMLS).

Preferred Qualifications

• 2+ years of direct leadership experience in a financial institution
• Associate's degree in a related field.
• Knowledge of credit union operations and the credit union movement.

Benefits

• Benchmark-setting medical benefits; dental and vision benefits.
• 401(k) with employer match and employer-funded defined contribution pension plan
• Generous time off, paid holidays, paid time for your birthday, inclusion time to celebrate cultural and religious holidays, and volunteer time
• Annual bonus reward program
• Company-paid short-term disability, long-term disability, and employee life insurance
• Tuition reimbursement
• Gym membership reimbursement

TRUE to our Team: All are invited to join TRUE Community Credit Union, and we proudly serve anyone who lives, learns, works, or worships across the State of Michigan. We work hard to create and protect an inclusive environment where differences are celebrated, diversity is embraced, and our whole selves are seen and accepted.

Ready to Lead the Future of Work with Us? Apply now and help us write a people-first story that stretches beyond imagination.