Branch Manager

What You'll Do

• Lead, coach, and develop branch staff to drive service-based sales and deepen member relationships through TRUE's products and services.
• Establish goals, monitor performance, and hold team members accountable through coaching and action plans.
• Oversee daily branch operations, scheduling, workflow, and staffing to ensure consistent member service.
• Support and guide staff in resolving and deescalating member concerns.
• Manage branch profitability by monitoring expenses, staffing needs, and operational efficiency.
• Ensure thorough training for staff on products, services, systems, and procedures.
• Serve as the primary resource for product, service, and process questions within the branch.
• Recommend and implement process and technology improvements to enhance member transaction efficiency.
• Prepare and submit required reports to leadership as requested.
• Ensure compliance with policies, procedures, laws, and regulations, including safety and security standards.
• Represent TRUE at community events to strengthen relationships and promote the brand.
• Build strong partnerships across departments and contribute ideas in management meetings.

Minimum Qualifications (Required)

• High school diploma or GED.
• 3+ years of financial institution experience.
• Strong interpersonal, verbal, and written communication skills.
• Ability to coach, develop, and support a service-based sales culture.
• Proficiency with Microsoft Word, Excel, email/IM, and the ability to work across multiple technology platforms.
• Intermediate mathematical skills (fractions, percentages, decimals).
• Ability to manage sensitive member interactions and resolve concerns effectively.
• Eligibility to register with the Nationwide Mortgage Licensing System and Registry (NMLS).

Preferred Qualifications

• 2+ years of direct leadership experience with accountability for:
  • Performance management
  • Coaching and developing
  • Hiring and staffing decisions
• Demonstrated exposure to daily branch or member-facing operations, member/customer service escalation, and basic compliance and operational controls.
• Associate's degree in a related field.
• Knowledge of credit union operations and the credit union movement.

Benefits

• Benchmark-setting medical benefits; dental and vision benefits
• 401(k) with employer match and employer-funded defined contribution pension plan
• Generous time off, paid holidays, paid time for your birthday, inclusion time to celebrate cultural and religious holidays that matter most to you, and volunteer time to stay rooted in work outside of work that supports your well-being
• Annual bonus reward program
• Company-paid short-term disability, long-term disability, and employee life insurance
• Tuition reimbursement
• Gym membership reimbursement

TRUE to our Team: All are invited to join TRUE Community Credit Union, and we proudly serve anyone who lives, learns, works, or worships across the State of Michigan. We work hard to create and protect an inclusive environment where differences are celebrated, diversity is embraced, and our whole selves are seen and accepted.