Artificial Intelligence (AI), Best Practices, Budget Management, Campaigns, Field Trials, Marketing, Presentation/Verbal Skills, Process Improvement, Program Planning, Sales Prospecting, Strategic Planning, Thought Leadership, Time Management
Responsibilities include but are not limited to:
- Develop deep understanding of key branch segments through existing and new research, and identify key insights to deliver on segment priorities.
- Create new strategies to deliver high-impact marketing for branch customers by segment.
- Work in collaboration with internal and external partners to develop and deliver holistic program and campaign plans to deliver best-in-class marketing on time and on budget.
- Build ongoing relationships with our lines of business to optimize the application of branch segment insights to their programs and campaigns.
- Create and lead execution of learning agenda to measure success, identify new opportunities and ultimately develop thought leadership and best practices.
- Develop and deliver high impact presentations with a high level of executive presence.
- Conduct regular branch visits and use field feedback to continually improve what and how we deliver our branch marketing.
- Leverage AI to deliver highly personalized and scalable solutions.