Branch Marketing Specialist

CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 9,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture.

A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You’ll get unwavering support from all departments and total transparency from the top down.

CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.

Position Overview:
The Branch Marketing Specialist is responsible for leading video production, podcast and interview production, editing, and visual branding initiatives while maintaining a polished and consistent brand presence. This role serves as a storyteller, producer, videographer, editor, and brand ambassador, managing projects from concept through distribution to create engaging content that supports business objectives and strengthens CCM’s brand within the mortgage industry.

Job Responsibilities:

• Plan, shoot, produce, and edit high-quality video for social media, campaigns, recruiting, education, testimonials, events, and community content.
• Operate production equipment and develop creative concepts that communicate the team’s value proposition.
• Create reels, shorts, promos, captions, motion graphics, transitions, music, branded effects, and long-and short-form content for Instagram, TikTok, Facebook, YouTube, LinkedIn, websites, and related channels.
• Lead setup and production of a branded podcast and interview-style show from concept to publishing.
• Design and maintain an in-house studio, including lighting, audio, video, camera angles, backdrop, set design, and guest flow.
• Coordinate interviews with loan officers, agents, clients, referral partners, industry leaders, and community influencers; manage multi-camera recordings, episode edits, trailers, highlights, social clips, intros/outros, and distribution assets.
• Maintain and enhance visual branding across content, including colors, typography, graphics, logo use, style, and presentation.
• Collaborate with leadership on content calendars, campaigns, episode topics, marketing priorities, and scalable production systems.
• Identify trends in mortgage, real estate, social media, and personal-brand marketing; assist with photography, graphics, and related initiatives as needed.

Qualifications and Skills:

• Experience in professional videography and video editing, demonstrated through a portfolio or demo reel.
• Advanced understanding of social media strategy, platform optimization, lighting, composition, audio, storytelling, and deadline-driven project management.
• Proficiency with professional content creation and post-production platforms; familiarity with additional editing software, preferred.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. 

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