Brand & Activation Manager Watson Says

AGRANA Fruit is part of the AGRANA Beteiligungs-AG, operating at 26 production sites on 5 continents worldwide. We offer a wide range of creative and innovative solutions for the food and beverage industry. Our fruit solutions deliver high quality fruit, which is expertly prepared to be used in the dairy, ice cream, bakery, food service and beverage industries. AGRANA Fruit's product development work incorporates the latest global nutritional and health trends.

Your Impact

• Own and grow the Watson Says portfolio & category strategy across Europe
• Turn insights into winning innovations, assortments & LTOs
• Drive strong in-market activation (campaigns, events, POS, sampling)
• Bring the brand to life with 360° campaigns & compelling content
• Enable Sales with sharp storytelling & customer-ready concepts
• Collaborate globally and shape a scalable beverage platform

Your ideal profile

• Minimum 5 years in Brand / Trade Marketing / Activation (FMCG or Beverage)
• Passion for building premium, trend-led brands
• Strong commercial mindset + hands-on execution
• Experience in foodservice or distributor-driven environments is a plus
• Excellent storytelling & stakeholder skills
• Fluent English; any other European language (ideally German, French or Spanish) is a plus

Our offer:

• Real ownership & visibility
• International scope, high-growth category
• Build an emerging beverage brand with entrepreneurial spirit
• Direct impact on business growth
• Flexible home office option in alignment with your leader
• AGRANA "Fit Program" offering various sports and health programs
• Due to legal requirements, we disclose a minimum salary of €47,368.02 gross p.a. (full-time) according to the collective agreement in Austria. In this position an all-In contract will be offered.

Be aware that the working language with the direct superiors is English - therefore please submit your application in English.

Find out more about AGRANA Fruit and also visit us on LinkedIn.

As a global company, we are very proud of our diverse workforce and attach great importance to equal opportunity and diversity. We welcome and encourage everyone regardless of age, disability, ethnicity, gender, religion or sexual orientation who is passionate about our company to apply.

Have we caught your interest? Then we look forward to receiving your application.