Brand Advocate

Schedule & Location

• Full-time role, 40 hours per week, including weekends
• Best Buy locations and photo specialty dealers within assigned market

What We Offer

• Pay rate range: $32.00-$34.00 per hour, commensurate with experience
• Up to 20% quarterly performance bonus
• Medical, dental, vision, life and prescription insurance plans
• W2 employment with direct deposit
• Paid time off and paid holidays
• 401(k) option with employer match

Your Mission

• Drive sales performance across assigned Best Buy locations through relationship-building, training, and in-store execution
• Build strong partnerships with Blue Shirts, department managers, store leadership, and regional leaders to create ongoing advocacy for Nikon
• Deliver impactful product training that increases associate confidence, engagement, and recommendation rates
• Maintain a consistent in-store presence and use influence to improve product visibility, merchandising, and demo execution
• Sell directly to consumers during peak traffic days, including weekends, delivering expert guidance and closing sales
• Identify opportunities to increase sell-through based on store dynamics, staffing, and customer traffic patterns
• Support photo specialty retailers and local market events, including demos, trainings, and community engagement activities
• Represent Nikon at key retail events, promotions, and product launches, bringing the brand to life for both associates and consumers
• Track performance, gather field insights, and report competitive intelligence to support ongoing program optimization

Territory Ownership & Execution

• Own and manage a defined market, including multiple Best Buy locations and select photo specialty dealers
• Determine weekly priorities and store coverage based on business needs, sales opportunities, and performance trends
• Balance time across:
  • Relationship building and training
  • In-store execution and merchandising
  • Direct selling days
  • Specialty channel and event support
• Participate in local and out-of-market events, which may require occasional overnight travel
• Operate with autonomy while aligning to program goals and expectations

What We’re Looking For

• 2–5+ years of experience in retail sales, field marketing, or consumer electronics
• Strong background in relationship-building within retail environments
• Proven ability to train and influence store associates to drive sales outcomes
• Experience managing a territory or market with a high level of autonomy
• Comfortable selling directly to consumers and closing sales in a retail environment
• Strong knowledge of digital imaging products, including cameras, lenses, and accessories
• Understanding of both national retail (Best Buy) and photo specialty dealer environments
• Excellent communication, presentation, and interpersonal skills
• Self-starter with strong time management and prioritization skills
• Proficiency with reporting tools and Microsoft Office

Physical Requirements

• Travel regularly within assigned market; valid driver’s license required
• Able to stand, walk, and engage customers in retail environments for extended periods
• Lift up to 25–50 lbs as needed for merchandising and displays

We are an equal employment opportunity employer