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Brand Analytics Manager

Tropical Smoothie Cafe
  • Atlanta, Georgia
    20 days ago

    Job Description

    SUMMARY OF RESPONSIBILITIES
    The Brand Analytics Manager is responsible for supporting the organization cross-functionally with reporting, analysis, data storytelling, and strategic counsel. This role collaborates heavily with the marketing team, as well as the operations, finance, development, and IT/data teams to provide information, insights, and decision making support. The Brand Analytics Manager will identify questions, conduct analysis, synthesize findings, and communicate complex analyses in a simple, easily understood manner.

    ESSENTIAL FUNCTIONS
    • Analyzes performance of promotions, menu, marketing and digital initiatives, and other factors impacting business performance. Provides insights and recommendations to stakeholders to drive strategy and sales growth.
    • Designs, monitors, and analyzes market or store-level testing to determine incrementality and success of potential menu, promotional, or operational changes. This includes selecting test participants and controls, determining key KPIs, conducting ongoing reporting, and communicating final analysis and go-forward recommendations.
    • Supports marketing team in decision making by using business context knowledge and data to consult on key decisions.
    • Creates and maintains reports and dashboards with information including but not limited to operations metrics, development analysis, sales performance, and marketing analysis
    • Monitors data accuracy and completes QA as necessary to ensure accuracy and functional design of company-wide reporting systems and dashboarding. Participates in partnerships with our external system providers and our internal team to ensure that data needs are met to support internal business needs.
    • Leverages internal and external data sources to critically examine the business and market and find novel insights. Communicates insights in a clear and compelling way.
    • Aids in the compilation of monthly reporting to investors/board
    • Provides forecasting support for products, promotions, and overall sales based on historical performance and other relevant factors.
    • Educates and trains non-analytics personnel on tools such as PowerBI and Excel to enhance team’s decision-making capabilities
    REQUIRED EXPERIENCE
    • 5+ years relevant experience in analytics, finance, and/or marketing strategy
    • Experience in restaurant, CPG, or hospitality industries preferred
    EDUCATIONAL REQUIREMENTS
    BS or BBA in Marketing/Business, Finance, or related field

    REQUIRED CERTIFICATES, KNOWLEDGE, OR LICENSES
    • Advanced knowledge of MS Office with expertise in Excel
    • Experience with PowerBI, Tableau or similar data visualization tools
    • Strong analytical and problem-solving skills with an appreciation of and attention to important details
    • Strong interpersonal, written, communication and relationship-building skills
    • Self-starter: able to clarify ambiguity and create solutions in a fast-paced organization
    • Solid project management skills with excellent organizational skills and ability to maintain composure under pressure
    • Ability to work cross-functionally and build working relationships through collaboration, influence, and negotiation to successfully accomplish a task
    • Ability to work on tight deadlines in a fast-paced, team environment
    TRAVEL REQUIREMENTS
    This position requires up to 15% travel as needed to support key business initiatives

    Numbers & Facts

    LocationAtlanta, Georgia
    IndustryRestaurant/Food Services
    Company Size10 to 19 employees
    Websitehttp://tropicalsmoothiecafe.com

    About Company

    Open at 7am and close at 9pm a job at tropical smoothie cafe is a job with flexible hours. A laid back yet hard working environment helps the day go by faster. Our employees cashier, wraps,sandwiches, bowls, and of course, smoothies!

    Skills

    • Analysis Skillsunmatched
    • Attorneyunmatched
    • Brand Managementunmatched
    • Business Supportunmatched
    • Consultingunmatched
    • Consumer Packaged Goodsunmatched
    • Cross-Functionalunmatched
    • Data Qualityunmatched
    • Data Visualization Toolsunmatched
    • Decision Supportunmatched
    • Financeunmatched
    • Forecastingunmatched
    • Hospitality and Tourismunmatched
    • Interpersonal Skillsunmatched
    • Market Analysisunmatched
    • Market Trackingunmatched
    • Marketingunmatched
    • Marketing Strategyunmatched
    • Metricsunmatched
    • Microsoft Officeunmatched
    • Negotiation Skillsunmatched
    • Organizational Skillsunmatched
    • Performance Analysisunmatched
    • Performance Metricsunmatched
    • Power BIunmatched
    • Product Supportunmatched
    • Project/Program Managementunmatched
    • Promotional Programsunmatched
    • Quality Assuranceunmatched
    • Reporting Dashboardsunmatched
    • Restaurantunmatched
    • Revenue Growthunmatched
    • Salesunmatched
    • Sales Promotionsunmatched
    • Sales Strategyunmatched
    • Storytellingunmatched
    • Tableauunmatched
    • Technical/Engineering Designunmatched
    • Testingunmatched
    • Time Managementunmatched
    • Willing to Travelunmatched
    • Writing Skillsunmatched

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