Brand Analytics Partner - Ophthalmology

Title: Ophthalmology Brand Analytics Partner

Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day we are driven to develop and deliver innovative and effective new medicines to patients and physicians. If you want to be part of this exciting work, you belong to Astellas.

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com.

Astellas Global Capability Centers - Overview

Astellas Global Capability Centers (GCCs) are strategically located sites that give Astellas the ability to access talent across various functions in the value chain and to co-locate core capabilities that are currently dispersed. Our three GCCs are in India, Poland, and Mexico.

The GCCs will enhance our operational efficiency, resilience, and innovation potential, enabling a timely response to changing business demands. Our GCCs are an integral part of Astellas, guided by our shared values and behaviors, and are critical enablers of the companys strategic priorities, sustainable growth, and commitment to turning innovative science into value for patients.

This position is based in Bengaluru and will require some on-site work.

Purpose and Scope

The Pipeline and Brand Analytics Chapter Member is part of the Customer Engagement Excellence (CEE) team within the broader Value Delivery organization. CEE is an integrated global group focused on supporting capabilities across Value Delivery, including Commercial Sales, Marketing, Market Access, and Medical Affairs, to enhance delivery and outcomes to the business while prioritizing ethical decision-making.

During all such activities, there is a need to ensure that the integrity and independence of Medical Affairs capabilities are not compromised. The Chapter Member is expected to proactively communicate and consult with their Chapter and Value Team Leads as necessary to ensure that the integrity and independence of Medical Affairs are maintained at all times.

The Pipeline and Brand Analytics Chapter Member drives analytic activities and outcomes aligned with the Pipeline and Brand Analytics Chapter, providing strategic analytic insights and actionable recommendations to stakeholders to support achievement of brand or pipeline objectives.

In the role of Chapter Member, the individual executes day-to-day activities within their assigned Value Team with responsibilities that may vary according to the teams mandate. Within the Value Team, the Chapter Member focuses on resolving specific business challenges for the organization. Value Teams are established and evolve in response to changing business objectives and Chapter Members serve as key business partners applying their expertise to drive organizational results.

As a Value Team member, the individual collaborates with cross-functional resources to achieve defined objectives and outcomes, working from a prioritized backlog of tasks. The Chapter Member works directly with the Value Team Lead to execute the teams strategy and deliverables in alignment with its mission.

The Chapter Member receives capability and skillset development under the guidance of the Chapter Lead, who provides coaching and mentoring within the Agile model.

Responsibilities and Accountabilities

Value Team Delivery

• Deliver day-to-day tasks and responsibilities as defined by the Value Teams mandate based on business objectives
• Support the Value Team Lead in executing the teams strategy and objectives
• Apply expertise to address and resolve specific business challenges identified by the Value Team with a focus on achieving measurable outcomes as defined by the objectives
• Work collaboratively with cross-functional team members and stakeholders to accomplish prioritized objectives and deliverables

Area Specific Responsibility & Accountability

• Execute advanced analytics, such as segmentation, adherence, HCP network analysis, patient flows, to identify opportunities and drive brand/pipeline strategies and inform investment decisions
• Provide actionable context-based insights and recommendations to stakeholders
• Identify, standardize, and automate integration of critical reporting metrics and modeling tools to address brand/asset-specific needs and improve speed to insight
• Manage projects to achieve timelines and deliverables
• Develop, define, and deliver prioritized ad hoc analysis as needed to support evolving business requirements and to provide timely business insights

Continuous Improvement

• Identify opportunities for process enhancements and participate in initiatives to improve team effectiveness and efficiency
• Drive analytical capability innovation through development of new methodologies and analytic techniques

Skill Development and Learning

• Engage in ongoing professional development and capability building, leveraging guidance from the Chapter Lead
• Maintain proficiency among data systems, programs, and software resources, such as AWS Redshift, Databricks, SQL, Python, to ensure optimal and efficient achievement of department objectives
• Develop a comprehensive understanding of various data sources, including HCP and consumer promotion data, and their appropriate applications to facilitate rigorous analytic process design and reliable business insights generation

Compliance and Best Practices

• Adhere to established standards, policies, and leading practices relevant to the Value Team and Chapter, ensuring compliance in areas such as data privacy
• Utilize agile approaches, collaborate in agile ceremonies, and Ways of Working to ensure effective delivery for the business
• Collaborate and foster a culture of collaboration, flexibility, and responsiveness to change, enabling the team to thrive in an agile environment