Brand and Advertising - Brand Associate II

Description

Position Summary

This position within the Brand & Advertising team plays a critical role in driving the successful planning, execution, and optimization of integrated brand campaigns that grow awareness of Credit One Bank as a national brand. Working closely with the leadership on the brand, media, PR, and sponsorship teams, this position must be able to own projects, anticipate risks before they become problems, challenge assumptions, bring forward recommendations, and think strategically, while executing day-to-day responsibilities. The ideal candidate is both strategic and execution-oriented, capable of managing complex projects, influencing cross-functional stakeholders, identifying opportunities for optimization, and driving initiatives forward with exceptional attention to detail. This role will regularly interact with agency partners and must work collaboratively in the development and execution of mass media efforts. They will also partner with the internal Marketing Communications team to develop a variety of marketing materials, ensuring execution aligns with brand standards and objectives. Success in this role requires strong project management capabilities, analytical thinking, effective communication skills, and the ability to build productive relationships across internal teams, agency partners, and external vendors. Additionally, the candidate must place a strong emphasis on teamwork, collaboration, integration, and attention to detail.

Summary of Essential Job Functions

Campaign Management & Execution

• Project management, ensuring campaigns and projects are tracking towards key milestones, identifying opportunities for optimizations and keeping project trackers up to date with all campaign inputs and outputs.
• Manage the day-to-day planning and execution of integrated marketing campaigns, ensuring deliverables, timelines, budgets, and key milestones are achieved.
• Proactively identify risks, gaps, and roadblocks, recommending solutions to ensure successful campaign execution.
• Support the launch of campaigns by ensuring timely deployment, working cross-functionally, externally and internally, to ensure all stakeholders are tracking towards their deliverables and working collaboratively to execute a full 360 marketing approach.

Cross-Functional Collaboration 

• Coordination and scheduling meetings And follow-up discussions; document key decisions, action items, and next steps while ensuring accountability and follow-through.
• Serve as a central point of coordination across Brand, Media, PR, Sponsorships, Compliance, Marketing Communications, and external agency partners to drive alignment and execution.

Creative Development & Brand Stewardship

• Contribute to brainstorming and campaign concepting initiatives by documenting ideas, creating presentations, and providing insightful recommendations that support leadership decision-making.
• Assist in the development of campaign briefs, presentations, strategic recommendations, and executive-ready materials.
• Ensure all marketing assets and deliverables align with established brand standards, messaging guidelines, and creative objectives.
• Lead project management for internal creative needs, submitting requests and working directly with the Marketing Communications team to develop assets for various needs, including internal communications and integrated marketing campaigns.

Compliance & Approval Management

• Manage Compliance collaboration and approval process, reviewing marketing assets, collecting feedback, and facilitating productive discussions to identify solutions that satisfy both marketing and regulatory requirements.
• Ensure reviews and approvals are completed within established service-level (SLAs) to support campaign launch timelines and business objectives.

Research, Insights & Performance Analysis

• Manage the development of quantitative and qualitative brand research studies,
• Partner with internal and external research teams to identify emerging consumer trends, market opportunities, and brand perception insights.
• Review media performance data monthly and quarterly to identify insights regarding campaign and creative effectiveness.
• Translate research findings, campaign results, and media performance metrics into actionable recommendations for future initiatives.
• Work closely with media teams to develop and execute high-impact branded content and custom media opportunities.
• Evaluate campaign performance and audience engagement trends to ensure media investments remain aligned with target audiences and business objectives.
• Stay informed about competitor campaigns, industry trends, and evolving marketing strategies, proactively sharing relevant insights and strategic observations.

Budget Management

• Manage budgets by ensuring campaign spend is tracking against approved estimates and allocated resources.
• Support budget forecasting, reconciliation, and reporting process to maintain financial accuracy and accountability.

Position Requirements

Education

• Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or a related field.  

Experience

• 3+ years experience in brand marketing, advertising, campaign management, integrated marketing, or related marketing functions.  
• Experience working with external agencies, vendors, and cross-functional stakeholders is preferred.  

Knowledge, Skills & Abilities

• Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word.  
• Travel 2-3 times per year for productions and miscellaneous meetings. 
• Demonstrated project management skills with the ability to manage multiple priorities and initiatives simultaneously.
• Strong analytical skills with the ability to evaluate research, interpret performance data, and identify meaningful insights.  
• Exceptional organizational skills and attention to detail.  
• Strong verbal, written and presentation communication skills. 
• Ability to influence stakeholders and drive alignment across teams without direct authority.  
• Proven problem-solving skills and proactive approach to identifying opportunities and mitigating risks.  
• Self-starter with the ability to take ownership of projects from concept through execution in a fast-paced environment.  

Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Please contact the recruiter for this position to learn more. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.