Amazon.com Inc logo

Brand and Content Marketing Manager, North America

Amazon.com Inc
  • Newark, NJ
    6 days ago

    Job Description

    At Audible, we believe stories have the power to transform lives. It's why we work with some of the world's leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

    ABOUT THE ROLE

    The Brand & Content Marketing team contributes to Audible as the strategic architects building meaningful audience experiences that inspire brand consideration and love. We serve as the strategic bridge between Audible"s ambitious marketplace opportunity and the actual connection with listeners through carefully crafted, localized brand narratives, tentpole content selections, and in-person experiences.

    The Brand and Content Marketing Manager for North America is a hands-on execution role responsible for supporting the delivery of Audible's audiobook & podcast marketing campaigns and brand initiatives in the United States and Canada. Working closely with your manager and senior team members, you will execute marketing initiative components, support cross-functional workflows, and contribute to operational excellence across campaign touchpoints. With guidance, you will ensure the timely delivery of campaign elements aligned with the team's strategy and goals.

    ABOUT YOU

    You bring an organized approach to managing marketing deliverables, including supporting timelines, trackers, and processes that keep campaigns on track. You thrive in environments where meticulous planning meets creative ambition.

    As a Brand and Content Marketing Manager, North America, you will...

    • Execute assigned campaign components within the team"s defined strategy for Audible"s audiobook and podcast marketing initiatives across the United States and Canada, ensuring on-time, on-brand delivery of assets across the full campaign lifecycle
    • Contribute to the development of strategic briefs and research, helping consolidate marketing touchpoints for stakeholder alignment and supporting cross-functional workflows across creative, media, and product teams
    • Monitor and report on campaign KPIs and performance metrics, providing optimization recommendations to improve listener engagement, tune-in behavior, and content discovery
    • Manage deliverable trackers across internal and external teams, traffic assets to media partners and agencies, route creative for approvals, and maintain documentation that provides visibility into campaign status
    • Handle operational essentials including action codes, vanity URLs, vendor onboarding, invoicing, and recap reporting with accuracy and attention to detail across high volumes of deliverables
    • Recommend improvements to team processes, playbooks, and tools; support adoption of project management and campaign tracking platforms (e.g., Airtable, Jira, Asana) to drive operational efficiency
    • Support the planning and execution of podcast advertising tactics including host-read ads, pre-produced spots, programmatic audio, dynamic ad insertion, feed drop strategies, and run of network (RON) campaigns to drive listener acquisition for Audible Originals and exclusive content
    • Contribute to show-level and title-level go-to-market plans including positioning, messaging, and channel-specific promotion strategies across audio platforms (Apple Podcasts, Spotify, YouTube, and beyond)
    • Support cross-platform promotion campaigns that work across owned, earned, and paid audio surfaces with consistent messaging and optimized timing to build awareness at scale
    • Coordinate with peers and adjacent teams on day-to-day campaign activities, including liaising with shopping experience teams for placements, supporting brand activations and sponsorship events, and helping manage talent and partner relationships in service of marketing GTMs

    ABOUT AUDIBLE

    Audible is the leading producer and provider of audio storytelling. We spark listeners' imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.

    Numbers & Facts

    LocationNewark, NJ
    IndustryRetail
    Company Size10,000 employees or more
    Year Founded1994
    Websitehttp://Amazon.com/militaryroles

    About Company

    At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

    Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

    It’s Always Day 1
    At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

    Our Leadership Principles
    Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles

    Skills

    • Advertisingunmatched
    • Alliance/Partner Managementunmatched
    • Appleunmatched
    • Atlassian JIRAunmatched
    • Billingunmatched
    • Brand Marketing (Branding)unmatched
    • Campaignsunmatched
    • Content Managementunmatched
    • Cross-Functionalunmatched
    • Custom Mediaunmatched
    • Delivery Managementunmatched
    • Detail Orientedunmatched
    • Documentationunmatched
    • Entrepreneurshipunmatched
    • Localizationunmatched
    • Market Entry Strategyunmatched
    • Marketingunmatched
    • Marketing Campaignunmatched
    • Multiplatform/Cross-Platformunmatched
    • Onboardingunmatched
    • Organizational Skillsunmatched
    • Performance Metricsunmatched
    • Podcastingunmatched
    • Promotional Programsunmatched
    • Promotional Strategyunmatched
    • Storytellingunmatched
    • Strategic Planningunmatched
    • Talent Managementunmatched
    • Time Managementunmatched
    • YouTubeunmatched

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