Brand & Campaign Strategy Manager

Job Title: Brand & Campaign Strategy – Manager
Location: Remote with travel up to 10%.
Contract: 3+ Months
Pay rate: $64/hr. on w2

Work you’ll do:
Orchestrate omnichannel experiences based on audience-led insights and behaviors, driving effectiveness at every stage of the buyer journey. You’ll design and support end-to-end campaign planning and execution, helping business-aligned marketers execute more influential campaigns and multiply Client’s collective marketing impact.
Key Responsibilities:
• Serve as a trusted advisor to the CMOs of the Tax and Audit & Assurance businesses, representing strategy with business pod leadership and building strong relationships with key stakeholders.
• Architect insight-led brand strategies that uniquely position and differentiate Client’s businesses and offerings, leveraging market intelligence, client feedback, audience research, and competitive analysis.
• Lead the development and implementation of integrated, full-funnel campaigns and content strategies to drive growth, market share, and measurable business outcomes.
• Conduct content audits, map content to audience needs, and identify gaps to inform content planning and development.
• Collaborate with creative, paid media, and data teams to translate brand and content strategies into compelling omnichannel campaigns and experiences.
• Advise on brand performance metrics and content KPIs, providing actionable recommendations and executive storytelling to communicate impact and optimize results.
• Champion an audience-first, “test and learn” culture, using data and insights to continuously optimize strategies.
• Educate and upskill broader marketing teams on brand and content best practices, helping to scale successful approaches across the organization.
• Stay current on industry trends, content formats, and emerging technologies to ensure Client’s brand and content strategies remain innovative and effective.
Successful candidate will possess
• Executive presence with the ability to present ideas, make recommendations, and advise leaders and teams on marketing strategy.
• Experience developing strategic positioning, content plans, and integrated media campaigns utilizing data.
• Robust knowledge of owned and paid digital channels and demand generation tactics.
• Ability to work in a matrixed environment and build trusted relationships across diverse stakeholder groups.
• Familiarity with MarTech tools & dashboards (e.g., Eloqua, Adobe Analytics, Tableau, Salesforce.com).
• Ability to communicate priorities, manage multiple projects with competing deadlines, and adapt to changing requirements.
Required Qualifications
• 8+ years of relevant experience in Marketing.
• Experience in brand planning, media planning, or campaign planning on an internal marketing team or external agency.
• Prior experience working on a virtual team within a highly matrixed organization, preferably for a global corporation or professional services firm.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts.
• Robust knowledge of all the various owned and paid digital channels
• Understanding of Agile methodology and experience in Workfront preferred.
• Skilled in testing user experiences to increase performance outcomes.
• Remote with travel up to 10%.