Brand Content Manager

About Performacentric

Performacentric is an AI software and consulting company focused on helping small and mid-market organizations improve operational efficiency, business visibility, employee performance, and profitability through agentic AI solutions. We build intelligent AI copilots and automation solutions that help companies modernize operations, eliminate manual processes, and make faster, data-driven decisions.

We are looking for a highly creative and technically capable Brand Content Manager to lead the creation of high-impact marketing and educational content across digital channels.

Position Overview

The Brand Content Manager will be responsible for planning, creating, editing, and publishing engaging multimedia content that strengthens the Performacentric brand and generates inbound interest from prospective customers. This individual will produce SEO-optimized blog content, white papers, executive briefs, datasheets, videos, social media content, and other branded assets that support marketing campaigns, sales enablement, and thought leadership initiatives.

The ideal candidate combines strong storytelling abilities with modern AI-powered content production workflows and is comfortable working in a fast-paced startup environment.

Key Responsibilities

Content Creation & Brand Storytelling

• Create compelling long-form and short-form content aligned with Performacentric's brand voice and target audience
• Write SEO-optimized blog articles focused on AI, automation, operational efficiency, and business transformation
• Develop white papers, executive guides, workshop collateral, and downloadable lead magnets
• Design professional datasheets, presentations, infographics, and branded marketing materials
• Create and edit video content for social media, website campaigns, product demonstrations, and promotional initiatives
• Collaborate with leadership to transform technical concepts into business-friendly messaging

Video Production & AI Content Workflows

• Produce AI-enhanced video content using platforms such as HeyGen and related AI video generation tools
• Edit video footage, add motion graphics, captions, transitions, and branding elements
• Develop scripts, storyboards, and narration for promotional and educational videos
• Repurpose long-form content into short-form clips, social posts, and campaign assets

SEO & Digital Marketing Support

• Conduct keyword research and optimize content for search engine visibility
• Support website growth initiatives through ongoing content publishing
• Help improve organic traffic, inbound lead generation, and brand awareness
• Monitor content performance metrics and recommend optimization opportunities

Brand & Creative Design

• Maintain consistency across all branded assets and marketing materials
• Ensure visual and messaging alignment across campaigns, presentations, and digital channels
• Assist in evolving Performacentric's visual identity and content standards

Required Qualifications

• 3+ years of experience in content marketing, digital marketing, brand management, or multimedia content creation
• Strong writing, editing, and storytelling skills
• Experience creating SEO-optimized content
• Proficiency with Adobe Creative Suite, including:
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Adobe InDesign
• Experience producing and editing professional video content
• Strong understanding of social media and digital marketing best practices
• Ability to manage multiple projects and deadlines simultaneously
• Excellent organizational and communication skills