Brand Copywriter

The Brand Copywriter will be responsible for creating compelling editorial content for an assigned banner that resonates with the consumer and generates interaction, engagement, and sales through brand channels. You will interpret project direction and customer demographic to produce marketing copy including calls to action, search engine optimized site content, email content, instructional, presentations, promotional copy, campaign briefs, and other applicable copy-driven material as assigned. Editorial projects will maintain brand image and vendor standards.

As the Brand Copywriter you will develop and maintain a strong relationship with the assigned banner team to create a solid strategic foundation for all content, participates in the development of campaigns and projects as requested, and works with critical stakeholders including Brand, Performance, Loyalty, Design, UX/UI, Site Development, Customer Service, and Mobile to roll out marketing editorial. Additional responsibilities include working with brand leadership to develop a copy brand book and style guide, framing all messaging around the accepted muse vocabulary and usage, and reviewing all banner copy for relevance and resonance.

Key Responsibilities

Responsibilities:

• Write/edit accurate, sales-oriented product and promotional copy that adheres to brand standards and legal requirements. Primary responsibility is brand marketing copy (site messaging, emails, and search engine optimized content); output may also include interviews, calls to action, PDP editing, app & mobile-specific assignments, or other content as directed. Work with team to coordinate writing assignments with current editorial staff and freelancers.
• Possess strong writing, punctuation, vocabulary, and compositional skills. Articulate nuances in feature/benefit format. Clearly explain technical information in a variety of long- and short-form formats. Research and add detail or seek information from vendors, buyers, influencers, blogs, or other reputable sources to tell a complete marketing story. Identify and call out key attributes of products for customers and provide historical or cultural context to build customer rapport and awareness.
• Become familiar with the brand, products, and customers to develop appropriate strategies for each demographic. Attend product presentations, project kickoffs, strategy plan reviews, and other meetings to understand products, customers, and brand voice. Help coordinate editorial content with brand team as needed, incorporating knowledge of product and critical campaigns to build compelling stories.
• Actively participate in ongoing muse research independently and with the team. Review market research and available reports to stay on top of trends, muse vernacular, demographics, sales, and goals.
• Create each brand’s customer-facing editorial voice. Remain active in muse research and adapt copy to changing customer communication trends as needed.
• Work with other departments to facilitate the acquisition of information; research and gather additional information independently as needed or as directed. Develop contacts throughout the industry to use as sources and background. Create thoughtful, compelling questions for sources that result in deeper story context if required by the project.
• Organize time to research, compose drafts, edit, and rewrite articles, search engine optimized copy as necessary and integrate best SEO practices.
• Implement revisions as indicated on proofs and as requested, adapting brand and vendor standards and clarifying any ambiguous issues. Review all projects for completeness, accuracy, customer clarity, and correct reflection of brand and vendor standards.
• Attend vendor presentations, seminars, photo shoots, and interview opportunities as needed. Incorporate applicable information into the project.
• Understand how to access and utilize copy repository database and related software. Coordinate with third-party vendors for export and receipt of copy as needed.
• Assist others in the department and cross-train within editorial to understand various copy processes to help different areas as needed. Review and edit third-party submissions as needed.
• Receive instruction, guidance and direction from supervisors and stakeholders, coordinate projects with other members of the creative team and Shared Services teams.
• Display general knowledge of practices and procedures throughout Creative and Marketing.
• Organize and prioritize a high workload volume, ensuring that critical milestone dates are met.
• Complete work with limited supervision. Work collaboratively in a matrix environment to achieve Foot Locker Inc. objectives.
• Provide regular updates to supervisors, including opportunities and vulnerabilities.

Qualifications:

• Bachelor's degree (B.A.) from four-year college or university in Communications, English, Journalism, or a related field.
• Minimum of six months (including internships) experience and/or training is preferred.
• Knowledge of SEO and digital marketing a plus.
• Excellent organizational and prioritizing skills and the ability to work independently.
• Ability to read, analyzes, and interprets general business periodicals, professional journals, technical procedures, or governmental regulations. 
• Ability to write reports, business correspondence, and procedure manuals, highly preferred.  
• Strong communication (Verbal and Written) and research skills.
• Passionate about sneaker culture, fashion trends, music, sports.

At Foot Locker, we value innovation, authenticity, and integrity in all that we do.  To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments.  To ensure a smooth and secure experience, please review the following guidelines:

• Cameras must be on for all virtual interviews.
• AI tools are strictly prohibited during interviews or assessments.

We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.

The annual base salary range is $55,000-$63,500 This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.  

Foot Locker Benefits: 

• Employee Discount 
• Paid Time Off 
• Medical | Dental | Vision Coverage 
• 401(k) | Roth 401(k) 
• Stock Purchase Plan 
• Life Insurance 
• Flexible Spending Account 
• Opportunities for Advancement 
• Tuition Reimbursement for Qualified Courses 
• Strong Company Culture 
• Employee Resource Groups