Brand Creative Lead III - Women's

Title: Brand Creative Lead- Women'sDepartment: MarketingReports to: Sr. Manager, Brand/NAWS/CCG CreativeLocation: DearbornJob Classification: RemoteFLSA Status: ExemptJob Band: ProfessionalJob SummaryCarhartt Women's isn't simply an extension of the men's line. It's a business built around the needs of women who do real, physical work. This role will shape how that story is told, creating compelling, authentic brand experiences that resonate with consumers and reinforce Carhartt Women's position in the market. Reporting to the Sr. Manager, the Brand Creative Lead (Women's) will be responsible for content creation (concept, art direction and production) for all mediums. This role blends creativity with strategy - ensuring that Carhartt Women's storytelling is clear, consistent and deeply connected to our consumer. You will partner with Marketing, Product, and Channel teams to ensure consistency across all consumer touchpoints. You will bring conceptual ideas to the table, lead campaigns from concept through execution and inspire and guide writers, designers, art directors and production partners to deliver industry leading creative.

Inspired by Hard WorkAt Carhartt, the values of hard work-dependability, honesty, and trust-are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission-We serve and protect all hardworking people by building durable products-we remain dedicated to upholding these principles in every decision we make and every product we create.Associate Responsibilities

Creative Concepting- Translate marketing strategies into big ideas that establish seasonal narratives, launch new product concepts and connect to brand marketing platforms.Campaign Development- Lead the development of integrated, multi-channel campaigns that dimensionalize and connect big ideas throughout the funnel.Creative Direction- Guide the design, copy, and production process to deliver world-class creative across seasonal storytelling, product launches, and content.Campaign Production- Partner with Carhartt production teams to bring ideas to life via lifestyle, in studio, and animation. Lead on-set direction during shoots, ensuring photography, styling and talent execution stay true to the creative vision. Actively lead and participate in all aspects of production from pre-production through post-production, ensuring finalized assets are completed in a timely basis.Creative Consultation- Review channel-specific creative executions as needed to ensure consistency across channels.Cross-Functional Collaboration- Partner with Marketing, Product, and Channel leads to ensure a deep understanding of seasonal briefs and requirements for multi-channel campaigns.

Required Education

Bachelor's degree in advertising or related discipline or equivalent work experience.

Required Skills & Experience

Minimum of 8 years of design and writing in agency or client-side requiredApparel/Lifestyle/Retail experience preferredAbility to provide a portfolio demonstrating expertise in concepting and creating brand-level campaigns, with the ability to strategically layer messaging across the full customer journey. Exceptional presentation skillsConsumer knowledge and insightAbility to work both independently and collaboratively as part of a teamAdvanced communication, organizational and problem-solving skills, thorough attention to detailStrong prioritization skills with ability to set and meet deadlines as well as manage resources effectivelyStrong attention to visual detail, ensuring accuracy and consistency in all brand assetsAgency or client-side experienceStrong presentation skills - experience presenting to team members and stakeholders at all levelsUnderstanding of the production process

Physical Requirements and Working Conditions

Typical office environment; cubicle/office setting.Extended periods of time sitting, standing, typing on a computer is required.Possible travel (up to 20%).

This position has a Remote location.Carhartt is a tobacco free workplace.

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