Brand Educator - Maryland

MKTG

Baltimore, MD

JOB DETAILS
SALARY
SKILLS
Blog, Brand Strategy, Competitive Research, Consumer Branding, Content Development, Marketing, Promotional Programs, Reimbursement, Social Media, Time Management, Training/Teaching
LOCATION
Baltimore, MD
POSTED
1 day ago
Brand Influencer

MKTG is looking for passionate people (21 years and older) who are able to engage with consumers and share brand information. If you are passionate about Wine, Beer, Spirits - this is a +

POSITION OVERVIEW:

MKTG Brand Influencers are socially savvy and viewed as a trusted source when it comes to recommendations for what to buy and lifestyle brands. They are content creators and social media stars. They are extroverts, who are creative, passionate and authentically personify Diageo brands. They are trusted opinion leaders and advocates of Diageo brands. Through their passion and education, they create engagements both in person and on social media influencing consumers to purchase and enjoy Diageo brands. Influencers have the ability to create quality content that is on brand strategy.

This position is an Occasional Employment Position. Being hired as a Brand Influencer does not guarantee that the employee will be assigned to any particular quantity of assignments. Brand Influencer must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code.

PRIMARY RESPONSIBILITIES:

  • Engage with consumers using education, passion and authenticity
  • Ability to develop, write and curate content that is on brand strategy to inform and shape opinions
  • Connect with consumers to drive positive brand perception and lead purchase
  • Have a comprehensive understanding on brand and category, with a drive to develop their knowledge even further
  • Regularly complete digital training for market brand and programs as directed
  • Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
  • Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
  • Follow Responsible Server Guidelines and report Guideline violations
  • Take digital event photos and contribute to markets social media account
  • Understand how Diageo brand differs from competitors and report on competitive activity in market
  • Maintain appropriate appearance for consumer engagement
  • Follow company policy and procedures

SKILLS & EXPERIENCE:

  • Outgoing and passionate about Spirits and Beer industry
  • Trust worthy, relevant and timely
  • Strong social network on social media (IG: 71.6% followers of an audience +21yr of age)
  • Blog/Vlog content creation experience a plus

OTHER INFO:

  • We are looking for people in Western, Southern and Ocean City Maryland
  • Available weekdays starting between 4-5PM
  • Willing to drive within 45 minutes of city center (mileage reimbursement available)
  • Reliable transportation
  • Starting rate is $35/hour

About the Company

M

MKTG

Open since November 4th, 2016, GLR Marketing has already doubled in size with no plans of slowing down! By finding a niche in face to face new customer acquisitions and leadership development, Fortune 100 and 500 firms hire us to represent their brand, bridge the gap between client and consumer and set them apart from the competition. Almost everything we do is on a persona face to face level. Where billboards, commercials, and telemarketing fails, GLR Marketing thrives.

Why would companies choose to work with us and not use their own trained sales team? Character. A lot of what we do and how we do it is based on character and being relentless. We actually recommend you read Relentless: From Good to Great to Unstoppable by Tim Grover to understand just what we mean. When opening our firm, expanding from North Carolina and with only 6 people, including our CEO, Brittany Gragg, we were humble, hungry, and had a vision in mind. 

GLR Marketing commits to service, quality, and growth. As communication goes more online and less in-person, GLR Marketing believes now more than ever that follow through and authenticity is key. The difference a genuine smile and handshake can make Is astronomical; clients trust our relationship-based sales approach especially because we have the numbers to back it up. Since opening, we have doubled our client’s target goals and help them acquire more long-term happy customers than their competition. 

What sets our team apart from other sales firms is our service to our people and dedication to expansion. To intrinsically motivate our team to be the best version of themselves and deliver their best efforts on a daily basis, we link our success as a firm to the success of our team and each individual team member. If our team isn’t seeing constant development, if they are not learning and we are not adding value to their lives, then we aren’t fulfilling our duty as a company. 

GLR Marketing appreciates our team’s relentless attitude and vow to give 100% to every team member who gives 100% to us. We celebrate the small victories and believe in constant and never ending improvement. 

If you are going to do something, you might as well do it the best you can. Be two feet in and invest your heart and passion into being your finest version.

COMPANY SIZE
10 to 19 employees
INDUSTRY
Retail
WEBSITE
https://www.glrmarketinginc.com/