Brand Manager B2C/Consumer (Dallas/Hybrid)

Elan Partners

las colinas, TX

JOB DETAILS
SKILLS
Brand Management, Brand Marketing (Branding), Brand Strategy, Business Model, Business Skills, Calendar Management, Campaigns, Channel Marketing, Communication Skills, Consumer Branding, Consumer Marketing, Cross-Functional, Customer Experience, Customer Relations, Customer Relationship Management (CRM), Customer/Consumer Behavior, Develop and Maintain Customers, Engagement Marketing, Leadership, Marketing, Marketing Campaign, Media Campaigns, Media Production, Online Marketing, Online Media Buying and Planning, Organizational Skills, Performance Analysis, Presentation/Verbal Skills, Problem Solving Skills, Project/Program Management, Promotional Programs, Quality System Requirements (QSR), Relationship Management, Restaurant, Retail, Sales, Sales Operations, Social Media, Social Media Marketing, Team Player, Website Management, eCommerce
LOCATION
las colinas, TX
POSTED
30+ days ago
Title: Brand Manager – Consumer/B2C
Direct Hire Opportunity
No Sponsorship
Hybrid - 3 days Onsite, 2 Days Remote

Our client, a nationally focused consumer organization, is seeking a Brand Manager to join its marketing leadership team in a highly visible, cross-functional role. This individual will help lead and evolve the company's consumer brand strategy across multiple business divisions, markets, and customer touchpoints. This role sits at the intersection of brand strategy, consumer marketing, digital engagement, promotions, and field execution. The ideal candidate will help translate enterprise brand strategy into compelling campaigns, integrated promotions, and consumer experiences that drive engagement, traffic, and long-term brand equity. This is an exciting opportunity for someone who wants to help shape a modern, evolving brand within a fast-paced, growth-oriented environment. The organization is focused on redefining the customer journey and expanding its presence across emerging consumer and social media channels.
The ideal candidate will have a strong background in consumer brand marketing and experience supporting multi-location, multi-unit, franchise-style, or distributed operating environments. Candidates from Client, retail, hospitality, restaurant/QSR, or other national consumer brands are highly attractive.

Summary of Skills
  • Strong brand marketing and campaign development experience
  • Experience with CRM managing integrated consumer campaigns across multiple markets/divisions
  • Strong agency management and cross-functional leadership experience
  • Experience balancing national brand consistency with localized execution
  • Strong understanding of modern consumer behavior and social media engagement
  • A strategic mindset paired with hands-on execution capability
  • Strong business acumen, communication skills, and problem-solving ability
Requirements:
  • 7+ years of experience in brand management, integrated marketing, or consumer marketing roles
  • Experience supporting multi-location, franchise-style, or distributed business models preferred
  • Strong background in brand development, promotions, campaign execution, and consumer engagement
  • Proven experience leading external agencies and managing integrated marketing campaigns
  • Experience partnering cross-functionally with sales, operations, field teams, and leadership
  • Experience contributing to annual campaign planning, promotional calendars, and go-to-market initiatives
  • Understanding of CRM strategy and customer communication lifecycle management
  • Experience supporting digital marketing initiatives, media campaigns, and social media growth strategies
  • Strong project management and organizational skills within fast-paced environments
  • Excellent presentation, communication, and briefing skills
Preferred Experience:
  • Client, retail, hospitality, restaurant/QSR, or other consumer-facing brand environments
  • Experience supporting influencer marketing or emerging social media channels
  • Exposure to website management, media buying, CRM platforms, or digital asset strategy
  • Experience supporting highly collaborative, geographically distributed organizations

Responsibilities:
  • Help steward and evolve the company's consumer brand strategy across multiple divisions and markets
  • Translate brand strategy into campaign briefs, promotions, and integrated marketing initiatives
  • Lead and manage agency relationships across creative, media, production, and specialty marketing partners
  • Develop and execute consumer-facing campaigns, promotions, and annual communication strategies
  • Partner closely with divisional leadership, sales teams, and marketing stakeholders to align initiatives with business goals
  • Support expansion into emerging consumer and social media channels including influencer marketing initiatives
  • Review and approve creative assets, messaging, and campaign execution to ensure brand consistency
  • Monitor campaign performance and partner with performance marketing teams to optimize results
  • Identify opportunities to improve customer engagement, brand consistency, creative effectiveness, and speed-to-market
  • Collaborate on CRM, customer journey, and digital communication initiatives

About the Company

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Elan Partners

Élan Partners, a woman-owned, WBENC certified, professional staff augmentation firm specializing in Technology and Engineering, is headquartered in Dallas, Texas. Our expertise is derived from more than twenty years of delivering customized staffing solutions to a host of technical clients, including Medical, Healthcare, Financial, Manufacturing and Software/Hardware Development industries.

Our team has an average of 15 years recruiting for technical disciplines as well as an average of 10 years working together in that capacity. A result of this tenure is an extensive referral network from with which we are able to find the most difficult skill sets. The pride we take in our work is apparent in the results we produce that are achieved through teamwork, a commitment to quality and unwavering belief in integrity.

Employers – Industry leaders who desire to obtain the best possible talent are realizing the importance of partnering with a reputable staffing firm invested in ethical business practices. Élan Partners is that firm. Our methodology is proven and efficient. We will not inundate you with unqualified resumes. Our only request is an open line of communication so that we can effectively provide you with the most qualified candidates. Our philosophy is to ensure every company we work with becomes a client for life.

Job Seekers –Picking the correct firm to represent you is an important decision. Relationships are important, as mentioned above. We strive to ensure every company we work with becomes a client for life. The same holds true for our candidates and consultants – (In fact, 50% of our client base is derived from candidates we have worked with in the past who are now in hiring positions). Élan will never present your resume without your consent and will only present career opportunities that are right for you. You can trust our recruiter is someone who understands respects and appreciates your search. We will always represent you accurately, fairly, with great confidence and discretion.

Élan continues to meet the evolving challenges of workforce flexibility with staffing solutions tailored to your precise business needs. We offer a number of flexible services to meet a variety of different needs:

Contract Staffing

Contract to Direct

Permanent/Direct Hire Placement

Single Source Staffing

Payroll Services

View Jobs for Elan Partners

COMPANY SIZE
50 to 99 employees
INDUSTRY
Staffing/Employment Agencies
WEBSITE
http://www.elanpartners.com