Brand Manager - Comet Backup

About WebPros

WebPros is committed to empowering businesses worldwide through cutting-edge solutions in web hosting, billing automation, infrastructure, server management, and online marketing. Since our founding in 2017, we've rapidly grown into a global leader, expanding our robust portfolio to include industry-defining brands such as cPanel & WHM, Plesk, WHMCS, SolusVM, XOVI, SocialBee, Sitejet and Comet Backup.

Today, we power 85 million+ websites across 900,000+ servers worldwide, backed by a 650+ strong team of dedicated professionals spanning multiple continents. At WebPros, we embrace a fully remote, borderless workplace with a focus on flexibility, autonomy, and work-life balance. Whether you prefer working from a bustling city hub or a quiet home office, we enable our teams to thrive from anywhere while staying deeply connected through our strong collaborative culture.

What We Do

Comet Backup builds fast, secure, and flexible backup software for IT service providers, MSPs, and hosting partners around the world. Our platform powers thousands of protected endpoints across on-prem, cloud, and hybrid environments — giving partners full control over their customers' data, infrastructure, and margins.

We believe backup should be vendor-agnostic, infrastructure-flexible, predictable and transparent in pricing, and built for service providers — not around them.

Your Role

We're looking for a BrandManager  to own positioning, messaging, and go-to-market strategy for the Comet Backup platform. This role sits at the intersection of product, marketing, sales, and customer success - and is responsible for clearly articulating why Comet exists, who it's for, and why it wins, especially in a crowded, noisy backup and data protection market.

You'll translate deep technical capabilities into compelling narratives that resonate with MSP operators, technical decision-makers, and business owners. You'll help bring new platform capabilities to market, sharpen our competitive story, and equip our internal teams to win and retain the right customers.

Key Responsibilities

Brand & Positioning 

• Serve as the primary custodian of the Comet Backup brand - ensuring consistency, clarity, and differentiation across all touchpoints.

• Develop and evolve Comet’s core positioning, value propositions, and messaging across product areas including endpoints, workloads, storage targets, and security.

• Build messaging frameworks that adapt for technical buyers, business owners, and channel partners - and hold across the full platform.

• Act as the internal brand evangelist, ensuring every team - from Sales to Support can clearly articulate what Comet does and why it matters.

Product & Market Strategy 

• Work alongside the Product Manager in shaping the product roadmap - sharing feature recommendations, bringing internal and external market views, and influencing prioritisation decisions.

• Feed real market intelligence, customer feedback, and competitive insights into roadmap conversations, ensuring Comet builds what the market actually needs.

Go-to-Market & Campaign Execution 

• Own and drive go-to-market launches - partner with Product and Sales to turn new features and releases into compelling launch stories, customer value, and partner outcomes.

• Decide communications strategy across channels - emails, blog, social media, ensuring consistency in messaging and timing.

• Collaborate with Growth, Digital, and Content teams to build campaigns grounded in real customer pain points. Own the strategy, weigh in on pivots, and see execution through to completion.  

Channel & Partner Strategy 

• Own distribution channel strategy - decide when and what to communicate to partners, and how to maximise channel-led growth.

• Partner closely with the Sales team to understand the pipeline, support product pitching to key partners, and ensure messaging lands effectively in the field.

Sales & Partner Enablement 

• Lead the creation of sales and partner enablement assets - battlecards, competitive positioning, objection-handling frameworks, partner value decks that get adopted and used.

• Ensure assets are grounded in real field feedback and continuously updated as the product and market evolve. 

Data & Reporting 

• Live and breathe data - work with the data team to build relevant dashboards that provide ongoing reporting and reference for brand and commercial performance.
• Establish repeatable feedback loops between Sales, Customer Success, and Product to keep messaging rooted in market reality.

Your Qualifications

Must-haves:

• 5+ years in Product Marketing, ideally in B2B SaaS
• Proven experience marketing technical platforms to technical and semi-technical buyers
• Strong familiarity with MSPs, IT service providers, or infrastructure software (backup, DR, security, cloud, or hosting)
• Demonstrated ability to build positioning, messaging, and enablement assets that actually get adopted and used
• Clear, concise written and verbal communication — especially when explaining complex systems to diverse audiences

Nice-to-haves:

• Experience with backup, data protection, or MSP channel-led go-to-market motions
• Familiarity with partner/channel ecosystems and reseller dynamics
• Experience influencing product roadmap decisions with market and customer insights

Your Impact in the First 120 Days

Days 1–30 — Learn & Integrate

• Complete onboarding and immerse yourself in the Comet Backup platform — understand the product deeply, including its architecture, workloads, and storage integrations
• Meet stakeholders across Product, Engineering, Sales, and Customer Success to map the current state of messaging and GTM
• Audit existing positioning, messaging assets, and competitive materials to identify gaps and opportunities

Days 31–60 — Contribute & Collaborate

• Develop a first draft of a refreshed messaging framework for the core platform, grounded in conversations with customers and partners
• Shadow the sales team and join partner conversations to understand how Comet is being positioned in the field and where the story breaks down
• Contribute to at least one active product launch or feature release, supporting messaging and enablement from end to end

Days 61–90 — Take Ownership

• Deliver a refined, cross-functionally reviewed platform narrative and messaging hierarchy
• Produce first-round enablement assets — competitive battlecards, a partner-facing value deck, or updated website copy — ready for team use
• Lead a competitive positioning workshop or team session to align internal stakeholders on differentiation and key win themes

Days 91–120 — Drive Growth

• Own the GTM playbook for an upcoming product launch or platform milestone end-to-end
• Establish a repeatable feedback loop between Sales, CS, and Product to keep messaging rooted in market reality
• Demonstrate measurable impact: assets being used, improved win-rate conversations, or clearer positioning reflected across channels

You Might Thrive Here If You…

• Enjoy working in a remote, async-first environment and own your calendar without being micromanaged
• Get energized by making complex technical concepts simple and compelling — not just for marketers, but for engineers and sales reps too
• Have strong opinions about positioning but hold them loosely — and back them up with evidence, not instinct alone
• Move fast, write clearly, and ship things that are good enough to be useful rather than perfect enough to be late
• Are comfortable being the connective tissue between Product, Marketing, and Sales — and thrive in ambiguity that comes with a fast-moving product organization

You Might Struggle Here If You…

• Need detailed briefs and structured top-down direction to get moving
• Prefer specializing in one channel or campaign type rather than owning a full GTM motion
• Are uncomfortable working cross-functionally with engineers and technical product managers
• Find it hard to adapt messaging quickly when the product or market moves faster than expected
• Measure success by output volume (decks produced, emails sent) rather than business impact (pipeline influenced, deals won)

How We Work

Team & Workflow: Remote, asynchronous 

Collaboration & Ownership: Self-managed work with a strong emphasis on being autonomous and proactive with good time management.

Our Culture

WebPros is built on diversity — not just in principle, but by design. We've grown through acquiring industry-leading brands, bringing together teams from 42+ nationalities, 20+ countries, and 10+ brands. Instead of enforcing a one-size-fits-all culture, we embrace unique perspectives, different working styles, and localized expertise to drive global innovation.

We are a fully remote, async-friendly company where transparency, open communication, and collaborative problem-solving define how we work. Whether you thrive in the fast pace of a startup or the stability of an established product, WebPros offers a dynamic, evolving career journey that you can shape based on your strengths.

We are committed to fostering an inclusive, equitable workplace where every team member feels valued, heard, and supported — because our diversity is our strength.

Compensation & Benefits

We believe benefits go beyond just perks. At WebPros, we invest in your growth, flexibility, and well-being, so you can do your best work and build a meaningful career. While we strive to provide equal global benefits for all team members, some may vary by location, and we'll clarify the details with you during the interview process.

• Competitive salary
• Remote-first flexibility: Work from anywhere in Europe (or hybrid in available offices)
• Learning Support: Udemy subscription & peer learning
• Public Transport & Meal Vouchers: Location-dependent benefits
• Paid Time Off: 20+ days of annual leave
• Team Culture: Regular team and on-site company events

Your Hiring Experience

Interview Process

• Screening Interview (30 min): An informal conversation with Radostina, your Talent Partner. We’ll get to know you better, talk through your background, motivations, and career goals, and give you an overview of WebPros, the role, and what to expect from the process. You’ll also have time to ask questions.
• Home Assignment: A short task to evaluate practical skills and approach to problem-solving.
• Product Interview (45 min) – Meeting with the General Manager of Comet Backup - Josh Flores
• Final Interview (45-60 min) – Final evaluation of marketing expertise, collaboration style, and overall team fit.

Our Commitment to a Diverse & Inclusive Culture

At WebPros, we want every team member to feel excited to bring their full, authentic self to work. Our strength lies in the diversity of our people, with different backgrounds, perspectives, and experiences driving innovation and making us stronger together.

We are committed to ensuring equitable opportunities, pay, and support for all employees, regardless of identity, background, or circumstances. We foster a culture of belonging, respect, and psychological safety, where everyone feels valued, heard, and empowered to contribute meaningfully and grow.

Discrimination of any kind — including sexism, racism, xenophobia, homophobia, transphobia, ableism, and ageism — has no place here. By embracing differences and championing inclusivity, we create an environment where everyone can thrive.

We are looking forward to your application!