$115,000–$140,000 Per Year
Analysis Skills, Brand Management, Brand Marketing (Branding), Brand Strategy, Channel Management, Consumer Branding, Consumer Packaged Goods, Cross-Functional, Customer/Client Research, Finance, Fitness, Leadership, Market Entry Strategy, Market Research, Market Share, Marketing, Marketing Strategy, Product Management, Product/Service Launch, Profit & Loss, Profit & Loss Management, Project/Program Management, Research & Development (R&D), Research Skills, Retail Channel, Risk Management, Sales Strategy, Staff Motivation, Strategic Planning, Team Lead/Manager, Team Player, Trend Analysis
Brand Manager - Green Gobbler
Hybrid- Gurnee, Illinois
Who We Are:
PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including 30 Seconds, Harris, Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Mighty Mint, Wright's, Stone Care International, Urnex, Five Star, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike.
At PBB, we seek to hire employees who bring a level of engagement, drive, and performance that pushes business forward. We work together and are motivated by positive results, while continuously thriving in a scrappy environment. We believe our greatest assets are the talented and passionate employees who are motivated by our purposeful work. Our company may be 60 years old, but the real growth is just getting started.
The Role:
The Brand Manager - Green Gobbler will shape and execute the strategy for how Green Gobbler wins in market. This individual will own the marketing vision for the brand, the brand P&L, lead cross functional teams and go-to-market strategies to deliver against both annual targets and the long-term strategic plan. They will lead brand-building initiatives, drive flawless in-market execution, and lead and oversee all creative and marketing work for the brand.
Success in this role requires strategic thinking, strong analytical skills, and the ability to influence cross-functional stakeholders. The Brand Manager will work closely with Sales, Sales Strategy, Innovation, R&D, Operations, Finance, and internal & external agency partners.
What You Will Do:
- Shape and own the long-term strategic vision and growth strategy for Green Gobbler, defining how the brand wins in market today and over the next 3-5 years.
- Own the brand's equity, positioning and messaging to differentiate in the marketplace and win with the consumer.
- Lead and oversee all brand-building initiatives, creative development, and marketing execution for Green Gobbler, ensuring everything in market is on strategy, on brand, and driving impact.
- Own the Green Gobbler P&L, accountable for delivering annual revenue, margin, and profit commitments, and for managing risks and opportunities across the business.
- Work with sales and sales strategy for sell-in strategy, retailer placement, and channel management across the portfolio and key launches.
- Deep experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive revenue or market share improvement.
- Engage and inspire marketing staff and cross-functional counterparts to deliver impactful commercialization plans with speed in the marketplace.
- Develop strong, collaborative relationships with cross-functional teams (Sales, Sales Strategy, Operations, R&D, Finance) to ensure alignment to the brand vision.
What You Will Bring:
- 4+ years of experience in brand or product management in a CPG environment
- Experience leading cross-functional teams
- Experience managing a P&L
- Bachelor's Degree or equivalent experience.
- Able to identify opportunities through brand, consumer and category data, insights, and analysis
- Able to manage multiple work streams and projects in a fast-paced and dynamic environment
- Able to capture, document and present - both verbally and in writing - complex information in a succinct and effective manner
- Able to influence, engage and drive results across a wide range of cross-functional stakeholders including executive leadership and external partners
- Knowledge of a variety of market research techniques and ability to utilize appropriate techniques for different objectives
- Strong organization and project management skills
Compensation Range:
$115,000-$140,000
Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by job related skills, experience, location, and relevant education or training. Your recruiter can share more about the specifics for each salary range.
Benefits:
PBB offers a wide range of benefits because we understand no two employees are the same. We want our employees to feel empowered to set their day up for success, whether that's in the office or remote.
What We Offer:
Flexible work options (fully remote, hybrid, onsite)
Generous paid time off
Competitive salaries and bonus incentives
401K company match
Competitive medical, dental, & vision insurance
Pet insurance
Annual fitness stipend
Unmatched employee discount on all products
Summer Hours
LinkedIn learning membership