Brand Manager, NIVEA

CARE CHANGES EVERYTHING.

Brand Manager, NIVEA

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Job Details

Contract Type: Unlimited / Full-Time

Country / City: United States / Stamford, CT

Company: Beiersdorf Inc.

Job Function: Marketing / Market Research

Your Tasks

• Develop recommendations with Director for the US NIVEA MEN long-term vision and strategy
• Continuous monitoring of consumer trends and competition, and share with global and regional counterparts, to derive conclusions for a winning category strategy
• Lead monthly business analysis and inputs to business review (global, regional, local) and S&OP process: demonstrating deep understanding of brand and competitor performance and key drivers. Translate business analysis into action plan for business.
• Lead cross functional teams collaboratively, with strong brand stewardship and project management (day to day business and innovation pipeline)
• Analyze portfolio and consumer market to feed insights into development of global strategy and innovation pipeline. Work closely with Supply Chain, R&D and legal on project implementation.
• Lead the development and execution of the annual marketing plans in line with brand vision and financial objectives, working closely with internal media team, shopper marketing and agency partners.
• Work closely across NIVEA team to inform cross-category strategy (innovation and execution)
• Partner with Shopper & Customer marketing/RGM/sales strategy teams on shopper marketing plans, distribution and assortment priorities and ensure successful implementation of BTL activities in key channels & customers. Ensure consistent execution across touch points
• Manage innovation pipeline, including launch strategy, volume forecasting, and partnering with sales / category management to develop winning strategies and sell-in stories for customers.
• Development of presentations showcasing business to various audiences and executive teams
• Ownership of budget management, including development of annual marketing budget and tracking progress throughout the year.

Your Profile

• BS/BA in Science based degree and/or Marketing (MBA a plus).
• Minimum 5-7 years brand management/ marketing experience (consumer packaged goods preferred).
• Demonstrate proven track record of driving brand growth with limited investment and resources.
• Strong collaborator who can motivate and lead and influence cross-functional teams to drive business projects and results.
• Strong business acumen with experience in business analysis and strong skillset in P&L, SOI, and Budget management.
• Passionate individual with an entrepreneurial spirit and desire to grow the business.
• Must have strong communication, presentation and interpersonal skills with the ability to juggle numerous responsibilities.
• Proficient knowledge and use of MS Office (especially Excel and PowerPoint), Nielsen and/or IRI, SAP experience a plus.

Additional information

At Beiersdorf, we value diversity and aim to provide equal opportunities to all of our applicants - regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.

Beiersdorf North America - Recent Awards

• Winner of Comparably''s Award for Best Company Outlook (2021, 2024, 2025)
• Winner of Comparably''s Award for Best Company Work Life Balance (2025)
• Winner of Comparably''s Award for Best Company Culture (2023, 2024)
• Winner of Comparably''s Award for Best Company Compensation (2020, 2022-2024)
• Winner of Comparably''s Award for Best Company Perks and Benefits (2024, 2025)
• Winner of Comparably''s Award for Best Company for Happiness (2022,2023, 2024, 2025)
• Winner of Comparably''s Award for Best CEO / General Manager (2020, 2024)
• Winner of Comparably''s Award for Best Sales Team (2023, 2024, 2025)
• Winner of Comparably''s Award for Best Leadership Teams (2020, 2021, 2023, 2025)
• Winner of Comparably''s Award for Best Company for Diversity (2022)

Check us out on Comparably: https://www.comparably.com/companies/beiersdorf

Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page. Beiersdorf is an Equal Opportunity Employer.

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Benefits vary by role and location. Let's discuss the details.

About Beiersdorf

We care for skin. We care for our people.

It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands - Coppertone, Aquaphor, Eucerin and NIVEA - focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries - making people feel comfortable in their own skin.

At Beiersdorf, we care beyond skin. We care for people - our employees, our customers, our consumers and our communities - and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and supports innovation and ingenuity. We know that responsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.

A welcoming workplace that offers personal and professional growth for all individuals.

At Beiersdorf, you'll find:

• A welcoming workplace that values diversity, inclusion and belonging where every team member feels valued, respected, and supported
• Flexible teams that enjoy a challenge and the ability to make an impact
• A dynamic community of life-long learners that values individual skills, and a growth mindset as well as hard skills and established expertise
• A purpose-led company that prioritizes your personal and professional development with the right balance of structure and flexibility to grow
• A culture that lives by its core values of care, trust, simplicity, and courage

Unique benefits that consider the whole person.

We understand that you have a life outside of work, and we support you with unique benefits including:

• Generous and flexible PTO policy
• Paid Parental Leave
• Comprehensive Wellness and Benefits program
• Cash Balance Plan (similar to a pension)
• 401k match
• Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues
• Dynamic work model - hybrid (at least 3 days on-site)

Experience, skills and competencies that lend themselves to this role:

We know that experience comes in all forms. We are looking for individuals who bring new and diverse skills to the team.

This role will have ownership over the NIVEA Men business in the U.S. The Brand Manager will be responsible for developing and implementing the brand strategy & marketing plans to drive profitable growth. This position reports to the Director of Marketing, NIVEA Personal Care and is located in Stamford, CT.

Further information can be found within our privacy policy . The complete addresses of our affiliates can be found here.

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Your benefits

International Work Environment

Critical Illness Policy

Attractive Salary

Buddies & Mentoring

Modern Office & Equipment

Health & Wellbeing Offers

Corporate Training & Development

International Work Environment

Critical Illness Policy

Attractive Salary

Buddies & Mentoring

Modern Office & Equipment

Health & Wellbeing Offers

Corporate Training & Development

Get to know: Maureen

Marketing is more than selling-it''s about shaping emotions, understanding people, and building connections. It''s a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I''ve learned to embrace challenges, stay curious, and unlock endless potential.

Marketing

Want to express yourself creatively in a diverse working environment? Do you get colleagues excited about digitalization, want to engage our brands online, and create an attractive customer journey? The tasks in our international Marketing teams are as diverse as our product range!

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CARE CHANGES EVERYTHING.

About our employees, about society, about creating and improving iconic and global brands that care for their consumers. This unique core belief is what drives Beiersdorf in everything we do - and it's what differentiates our company from our competitors.

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We Care For Society & Inclusion

At Beiersdorf we embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants - regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We encourage candidates of all abilities to apply and are ready to provide reasonable accommodations to ensure a fair and equitable recruitment process. In order to avoid bias in the selection process, we encourage you to upload your CV without a picture.

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Application Process

All external positions at the headquarters in Hamburg and at German subsidiaries are listed on this website. If you are interested in positions at our international subsidiaries, please visit local websites.

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