Location Remote with requirement to travel for business needs
Role Purpose The Marketing Brand Manager - Pantry is responsible for leading the strategy and execution across a portfolio of three pantry brands. These brands are currently in decline and require a leader energized by the challenge of stabilizing performance and rebuilding momentum.
This role leads brand planning, innovation, and integrated marketing execution while partnering closely with Sales Insights, R&D, Supply Chain, and Finance to deliver strong commercial outcomes across channels. Immediate priority is to stabilize the business through disciplined portfolio management, sharper commercial focus, and resourceful marketing execution while identifying the most credible pathways to future growth.
The Brand Manager will operate with an entrepreneurial owner mindset balancing creativity with strong financial and business acumen. Success in this role requires a self-starter who thrives in ambiguity, prioritizes ruthlessly, and is motivated by the opportunity to rebuild and grow brands from a challenging starting point.
Essential Duties and Responsibilities
• Own end-to-end brand strategy across three pantry brands, including positioning, portfolio focus, and stabilization plans. • Lead brand planning, including volume revenue margin and A&P investment recommendations. • Develop and execute high-ROI marketing plans, marketing plans innovation, renovation, communications, promotions, and in-store activation. • Translate consumer and shopper insights into actionable strategies that drive trial, repeat, and loyalty. • Partner with Sales and Category Management to support go-to-market strategy and strengthen key customer plans. • Lead innovation projects from concept through launch with disciplined business cases and cross-functional alignment. • Manage brand P&L levers in partnership with Finance, including pricing mix, trade investments, and portfolio prioritization. • Oversee agency partners, creative media, PR, digital to ensure efficient ROI-driven brand execution. • Monitor brand performance and competitive dynamics, recommend course corrections based on data and insights. • Ensure brand compliance with regulatory, quality, and corporate standards. • Contribute to broader marketing capability building and continuous improvement across the portfolio.