Brand Manager

Job Description Summary:

KISS is seeking a strategic, commercially minded Brand Manager to lead planning and go-to-market execution for the nail portfolio. This role sits at the intersection of product, marketing, and retail - translating consumer insights and brand strategy into campaigns, channel plans, and product narratives that drive growth across mass, drug, e-commerce, and specialty channels.

The ideal candidate combines analytical rigor with creative instinct: equally at home reading a retailer sell-in deck and a digital marketing brief, with a clear understanding of how to build brands in a digital-first, influencer-driven beauty landscape - including paid social, content strategy, platform execution, and performance analytics.

Job Description:

Responsibilities:

Category Strategy & Brand Planning

• Own the long-term category strategy for the product portfolio, aligned with brand objectives, retail priorities, and market trends
• Strong commercial acumen: comfortable with sell-in decks, P&L frameworks, and retail performance data
• Identify white space opportunities through consumer research, competitive analysis, and trend intelligence
• Build seasonal brand plans that connect product launches to cultural moments, social trends, and retail windows

Market & Competitive Intelligence

• Monitor competitive launches, pricing, packaging, and campaign activity to ensure ongoing differentiation and market relevance
• Track beauty , Fashion and nail trends, influencer activity, and platform behaviors - feeding actionable insights back into planning cycles
• Lead consumer insight synthesis in close collaboration with eCommerce, Retail, and Social teams

Product Development

• Drive the end-to-end product development process from concept to launch - encompassing ideation, packaging, pricing, positioning, and go-to-market planning
• Manage product timelines and cross-functional alignment across R&D, packaging, sourcing, design, sales, and operations

Digital Marketing

• Plan and execute paid digital campaigns in partnership with media and performance teams; define targeting, creative brief, and KPIs
• Monitor campaign performance and analytics dashboards across all digital channels; leverage data insights to optimize content, targeting, and spend in real time

QUALIFICATIONS

Required

• 6-10 years of progressive experience in brand management, product marketing, or category strategy - preferably in beauty, fashion, personal care, or consumer goods
• Proven track record developing and executing go-to-market strategies across multiple retail channels and digital platforms
• Fluency in social-first marketing, influencer-driven brand building, and paid digital campaign management
• Exceptional cross-functional collaboration and communication skills
• Bachelor's degree in Marketing, Business, Communications, or a related field

Preferred

• Direct experience in the fashion, or beauty category
• MBA or advanced degree in Business, Marketing, or a related field
• Familiarity with mass and drug retail (Walmart, Target, CVS, Walgreens) go-to-market dynamics
• Background in digital programs, influencer campaign planning, or creator partnerships
• Experience with e-commerce content strategy, PDP optimization, or DTC brand building
• Korean language proficiency (required for internal alignment)

Benefits

• Premium Medical Insurance Coverage

• 401(k) Savings Plan

• Paid Time Off (PTO) based on seniority

• Paid Holidays

Additional Workplace Offerings (subject to change or eligibility.)

• Annual Bonus Plan

• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room

• Summer Fridays

• Complimentary Gourmet Breakfast, Lunch, and Dinner

• Relocation Support for New Hires

• Work Anniversary Recognitions

• Congratulatory & Condolence Gifts

• Employee Referral Bonus Program

• License/Certification Reimbursements

• Corporate Employee Discounts

• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card

• Commuter Support (Shuttle Bus Program and EZPass Support)

• Vehicle Perks

Qualification(s):

Education(s):

Bachelor of Arts (B.A) (Required)

Work Experience:

Experience Range IV: 8 - 13 years of relevant experience or industry exposure in a related field

Skill(s):

Brand Building, Brand Strategy, Consumer Research

Language(s):

Korean

Certification(s):

Not Applicable

The anticipated compensation range is

69,000.00 - 137,000.00 USD Annual

Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the "Company") is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.