Brand Manager, Spirits RTD

Mark Anthony Group

Chicago, IL

JOB DETAILS
SALARY
$100,000–$135,000 Per Year
SKILLS
Analysis Skills, Beverages, Brand Management, Brand Strategy, Budget Reporting, Campaigns, Consumer Packaged Goods, Entrepreneurship, Finance, Financial Metrics, Financial Reporting, Investment Management, Marketing, Marketing Strategy, Metrics, Performance Analysis, Pricing, Project/Program Management, Stock Keeping Unit (SKU), Strategic Planning
LOCATION
Chicago, IL
POSTED
3 days ago

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we've grown organically from a one‑person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike's Hard Lemonade, and Cayman Jack .This role is designed to manage one or more brands/sub‑brands in the Mark Anthony portfolio for the US Business. The Brand Manager will be responsible for activating the marketing strategy, deployment, commercial management of brands in the US.AccountabilitiesActivate Local Category & Brand Growth PlanBuild Commercial Activity Plan and activation calendarManage the innovation implementation and volume planningBuild SKU assortment review & pricing strategyManage the budget, performance reporting, agency roster management, and adaptation of local assets as applicableKey Metrics & Financial TargetsROI on Brand PlansBrand Growth & HealthVolume & SalesInnovation Metrics (i.e., Portfolio Management, Volume Projection, & SKU Optimization)OwnActivation of local brand growth plan and strategic commercial deliveryInfluenceInnovation, Brand strategy, planning & asset deliveryVetoUS cross‑functional brand commercialization outputs (i.e., shopper experiential, social, etc.)Critical Stakeholders & RelationshipsGlobal and US MarketingSales, Finance, & ComplianceDigital Center of ExcellenceBrand campaigns, playbooks & calendarsBrand‑related financial reporting and insightsQualifications, Education, & ExperienceBachelor's Degree & 4–6 years of progressive marketing experience in Alc/Bev or CPG Experience working on a fast‑moving, explosive growth brandSkills Needed To Be SuccessfulProven ability to think creatively, coupled with strong analytical and project management skillsCompensation and BenefitsCompetitive annual salary from $100,000 to $135,000 based in Chicago, ILBonus plan designed to recognize company performance and individual contributionsComprehensive health and welfare benefitsCompany matching 401(k) contributionsPaid time off including annual leave, paid sick time and holidaysExtensive opportunities for training, development, and career growth#J-18808-Ljbffr

About the Company

M

Mark Anthony Group