POSITION RESPONSIBILITIESMARKETING PLAN DEVELOPMENTConduct situation analysis that synthesizes current brand performance, market conditions and organizational capabilities to identify brand risks, implications, and growth opportunities across both wholesale and DTC channelsLead the annual strategic marketing plans identifying sales and financial goals, strategies and tactics to meet or exceed objectives, and measures to support growth while balancing vintage/winery production levelsIn collaboration with DTC Director, develop and execute annual DTC marketing plans for relevant brandsMaintain superior level of communication and partnership with Direct to Consumer teams and winemaking to ensure consistent and uniform brand strategy across all business channelsDESIGN & EXECUTION OF CONSUMER, TRADE & DTC MARKETING INITIATIVESOwns key consumer marketing touchpoints and tactics: Advertising, POS, Social Media, Websites, SEO/SEMWork in partnership with Sales to support the Trade to achieve goals, including providing brand education, point of sale support, sales materials and presenting at general sales meetingsCreate trade training materials that clearly communicate and support the brand positioning to all stakeholders for each segmentLead collaboration with agency partners as well as internal cross-functional teamsTravels to key markets to support brand activation, as neededSupports DTC Director and Sr. Retail & Hospitality Managers by implementing programming to help grow local brand awareness and drive foot traffic to tasting roomsResponsible for DTC email marketing programs, including email marketing strategy, segmentation, copywriting and deploymentDesigns and executes e-Commerce programming for winery websites and Uncorked.comLeads commercialization strategy and user experience of Uncorked.comSupports execution of Napa Valley partnership programs (Napa Valley Vintners, Visit Napa Valley, etc.)Collaborate with PR on earned media initiatives, both locally and nationallyRepresents brand at events as needed, both locally and nationallyBRAND POSITIONING, PRODUCTS & PACKAGINGDefines target consumer, brand positioning, and vision for assigned brandsUnderstands and helps manage entire product portfolio composition and brand architectureLead innovation pipeline and new product development for portfolio of brands and spearheads in-market execution of innovation and new vintage launchesProvides packaging thought leadership and spearheads packaging optimization projectsSALES & FINANCIAL LEADERSHIPOwn P&L and identify key financial metrics, interpret gain, manage risk to a minimumDevelop and adhere to brand marketing budgets across wholesale and DTC channelsContinually monitor performance and progress versus plan and develop and implement solutions to overcome barriers to plan as neededManages COGS and other costs impacting brand contribution marginServe as the liaison/contact for all sales positions and provides ad hoc sales supportDEMAND AND SUPPLY FORECASTING SUPPORTProvides insights on product performance and future outlook to help inform Demand & Supply decisionsAligns with VP on updates to volume forecastsSupports VP and DTC Director on DTC volume forecasts and production requirementsAttend and participate in Demand & Supply meetingsPOSITION QUALIFICATIONS5-7 years of alcoholic beverage marketing/luxury branding experience or equivalent required. Spirits experience preferredUndergraduate in marketing or businessExperience managing marketing and digital marketing agenciesBackground in the luxury and/or luxury wine and spirits spaceSolid Brand/ Consumer Package Goods Marketing (CPG) ExperienceExperience with building strategic brand plans and a track record of strong executionStrong analytical ability and high level of comfort with analytical tools and systemsSuccessful candidate will be a very motivated self-starter and be able to work without daily guidanceA passion for and desire to be immersed in the wine and spirits businessDTC marketing a plusBase Salary Range: $100,000 - $135,000.Terlato is an equal opportunity employer and is committed to creating an inclusive workplace. We do not discriminate against applicants or employees on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, marital status, reproductive health decision-making, military or veteran status, or any other characteristic protected by federal, state, or local law.Terlato is committed to providing reasonable accommodations to qualified individuals with disabilities and for sincerely held religious beliefs, practices, or observances, in accordance with applicable law. If you require an accommodation during the application or recruiting process, please contact Kimmy Sheehy at 847.604.5715.The salary range listed for this position is the range the Company reasonably expects to pay for this position at the time of posting. Actual compensation will depend on a number of factors permitted by law, including relevant skills, job-related factors, experience, qualifications, geographic location, internal equity, and business needs. This position may also be eligible for bonuses, commissions, equity, and benefits, where applicable.We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, length of service, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.#J-18808-Ljbffr