Brand Marketing Associate Wholesale Luxury

Ref #

W180781

State/Region

New York

Department

Marketing

Location

United States

City

New York

Pay Range: The pay range for this job is $62000 - $95935 annually; actual pay is dependent on experience and geographic location.

Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, where applicable, and varied learning opportunities.

COMPANY DESCRIPTION

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

POSITION OVERVIEW

The Marketing Associate is a key role within the Wholesale Marketing division, responsible for supporting marketing activities for our Luxury North America Wholesale businesses. This individual is responsible for briefing and project management of all seasonal creative, inclusive of signage, digital and media, in partnership with Manager, Agency and Content teams. The Associate also provides foundational operational support for the team, inclusive of invoice tracking, event support, surprise and delight creation, sample routing, in-store and online animation.

As the ideal candidate, you should be an enthusiastic team player who is motivated by challenges and embraces the opportunity to collaborate cross-functionally. This role requires a high level of organization and attention to detail with the capacity to successfully manage multiple projects simultaneously.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Support marketing efforts for Luxury North America department stores, specialty stores & pure plays
• Support Manager on strategic marketing campaign development and omnichannel activation execution; projects and initiatives include Sports Partnerships, Media, In-Store Animation, Omni Collateral, Seasonal Content Briefing, Events, Retailer Content Co-Creation, Gift Packaging, Signage
• Support Manager in planning and execution of all marketing events, including venue coordination, vendor management, guest lists and RSVPs, invitiations, event materials, gifting, catering, shipping, on-site logistics, budgets and post-event follow up
• Coordinate sample pulls and shipments for marketing initiatives and events, including inventory tracking, shipping logistics, delivery timelines, and follow-up with internal teams and external partners
• Act as a key contact for internal and external teams in the development, execution and communication of marketing materials to support all wholesale marketing needs:
• Development of clear creative briefs
• Partner with Manager to develop & manage budgets and timelines
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development, digital strategy and content & operations teams
• Develop knowledge of wholesale business, including competitive landscape, and proactively seek out marketing insights and consumer trends to support the business and help establish best practices
• Partner with other Families of Business & NA Channel Leads/Centers of Excellence to execute cross-divisional programs that build brand awareness and drive sales
• Manage team project trackers
• Manage invoice processing and fulfillment for marketing budget
• Manage agendas for weekly touchbases with cross-functional partners and project-specific workstreams

EXPERIENCE, SKILLS & KNOWLEDGE

• 2+ years of experience in a multi-channel marketing role, prior event experience is highly preferred
• Strong analytical, project management and communication skills; highly organized and detail oriented
• Demonstrated ability to execute successful campaigns
• Ability to develop relationships with key internal and external partners
• Ability to solve problems fairly, utilizing creative thinking
• Proficiency in Microsoft Word Programs; Monday.com; Adobe Suite a plus

Ralph Lauren will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance laws. Please note background checks will be evaluated individually.